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National Christmas Tree Association.

The National Christmas Tree Association (NCTA) has embarked on a new mufti-year market expansion campaign designed to recapture market share and sales of real Christmas trees. "Our industry continues to lose market share to artificial trees, and the association decided it was time to take aggressive action to reverse this trend," said Charles Grogan, NCTA president and owner of Silver Bells Tree Farm in Silverton, Ore. "We have approved an aggressive market expansion program funded with voluntary donations of those in our industry."
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Title Annotation:Association News; market expansion
Publication:Agri Marketing
Article Type:Brief Article
Geographic Code:1USA
Date:Jun 1, 2004
Previous Article:I can do that! NAMA leader's message.
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