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National Beef acquires Vintage Natural Beef.

National Beef California, a subsidiary of National Beef Packing Co., has acquired Vintage Foods Limited Partnership, of Los Angeles, Calif. The transaction was structured as an asset purchase and includes the Vintage[TM] Natural Beef brand. The Vintage brand is marketed as a natural beef that is antibiotic- and hormone-flee, with consistent genetics. Vintage Natural Beef only uses cattle that are 20 months or younger, a high percentage of which grade USDA Prime and USDA Choice.

National Beef entered the rapidly growing market for natural beef in April 2004 with Naturewell[TM] Natural Beef and expanded its product line in April 2006 with the introduction of NatureSource[TM] Natural Angus Beef.

Kansas City-based National Beef is the nation's fourth largest beef processor. Its majority owner is U.S. Premium Beef, making National Beef the only major beef processing company in the United States with a majority of its ownership held by beef producers. Its sales exceed $4 billion annually and it holds a 14 percent market share. "The Vintage[TM] Natural Beef brand is established on the West Coast and will strengthen our natural beef line of products," USPB CEO Steve Hunt says. "Having the Vintage brand will give our sales staff another option for marketing natural beef programs to our retail customers and will enable us to better serve the growing consumer market for naturally raised beef."

National Beef also acquired California-based Brawley Beef LLC in June. Brawley contributed its assets in exchange for an ownership interest in U.S. Premium Beef. National Beef will own and operate the Brawley Beef processing facility in Brawley, Calif., a state-of-the-art beef processing plant constructed in 2001, with capacity to process over 400,000 cattle annually.

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Title Annotation:NEWSLINE
Author:Campbell, Dan
Publication:Rural Cooperatives
Date:Nov 1, 2006
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