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Nasal sprays deliver needed relief.

NEW YORK -- Nasal sprays and rinses have emerged as a popular alternative to steroids or other medications for the treatment of stuffy noses and other allergy symptoms.

The latest trend toward nasal irrigation, often using a neti pot, is believed to derive from a centuries-old Ayurvedic medical tradition in India, where the technique is known as "jala neti."

B.F. Ascher & Co., which introduced its first nasal mist in 1979, now offers a full lineup of saline nasal products under the Ayr brand name that includes mists, saline nasal gels (and swabs), and two rinse kits, one using a neti pot and one a squeeze applicator bottle. The Ayr line also includes nasal drops, as well as a nose spray/drops product designed specifically for babies.

The company says that its nasal rinse kit helps relieve the symptoms of nasal allergies, nasal dryness, congestion, postnasal drip, recurrent sore throats, and nasal irritation due to allergens, dirt, dust and pollen.

In addition to the Ayr line, B.F. Ascher's offerings include the Benzedrex Nasal Decongestant inhaler, a nasal decongestant designed to provided temporary relief from nasal congestion caused by sinusitis, hay fever or the common cold. Specially formulated with propylhexedrine, lavender oil and menthol, Benzedrex promotes nasal and sinus drainage and temporarily relieves sinus pressure.

"We've always been the innovator since Ayr came out 32 years ago," company president Chris Ascher said recently, adding that the company is working on a new product in the saline nasal products category.

Nasal strips, led by Glaxo-SmithKline's Breathe Right brand, have also joined the roster of options available to people with nasal congestion.

Breathe Right created the category about 20 years ago, and its products still dominate the nasal strips category. The strips are flexible, spring-like bands that are applied to the outside of the nose, where they serve to physically lift the outsides of the nose and widen the nasal passages. The company says the result is relief from nasal congestion due to the common cold or allergies.

Private label is becoming a bigger factor in the nasal strip category as well, with the help of such suppliers as Aso LLC, which makes store brand nasal dilators (and first aid products).

Nasal irrigation is latest trend

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Title Annotation:SUPPLY SIDE
Publication:MMR
Date:Aug 1, 2011
Words:373
Previous Article:Bayer rolls out fast-acting aspirin.
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