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Napa County to Provide $500,000 for Plan to Manage Tourism.

Napa Valley Conference and Visitors Bureau and Napa Valley Economic Development Corporation Partner on Project

NAPA, Calif., Nov. 15 /PRNewswire/ -- The Napa County Board of Supervisors voted today to allocate $500,000 to be used over two years to create the county's first comprehensive tourism plan. Led by the Napa Valley Conference and Visitors Bureau (NVCVB), and the Napa Valley Economic Development Corporation (NVEDC), the plan will focus on preserving the essence of Napa County and the quality of its visitors -- not necessarily increasing the number of visitors.

"A plan to manage and attract beneficial tourism is needed now," said Dorothy Lind-Salmon, NVEDC Senior Consultant. "Napa County's position as a globally recognized travel destination is being overtaken by well-funded destinations that have learned from our successes," added Lind-Salmon.

Community organizations and interest groups, including local Chambers of Commerce and Napa Valley vintner and grape grower organizations, will be asked to join a coalition to study tourism issues and implement the recommendations. Matching funds will be raised from area businesses in addition to the monies received from the Board of Supervisors.

Duane Knapp, President of BrandStrategy, Inc. has been retained to work with the coalition to develop the plan. Knapp is recognized as an authority on brand building and has worked with over 200 brands worldwide.

"Wine (by itself) is not a distinguishing characteristic any longer. Wine Country is a phrase used by other wine producing areas; not only in California, but in places such as Michigan," said Knapp.

The Napa Valley Conference and Visitors Bureau is a partner-driven organization that manages the marketing of county-wide tourism in a manner that strengthens the local economy, enriches the quality of life, and preserves Napa Valley's agricultural heritage. The Napa Valley Conference and Visitors Bureau can be reached at 707-226-3526 or visit

The Napa Valley Economic Development Corporation is the link for all Napa County Chambers of Commerce, local governments, community-based organizations and businesses. It provides members with valuable services and forums to support their business and community interests. For more information about the Napa Valley Economic Development Corporation, call 707-253-3215 or visit

CONTACT: Dorothy Lind-Salmon of NVEDC, +1-707-253-3212, or cell, +1-707-396-0504

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Publication:PR Newswire
Date:Nov 15, 2005
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