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NameProtect Launches RxQuery(TM) Internet Pharmaceutical Search.

MADISON, Wis. -- NameProtect Inc. today launched the RxQuery Internet search service to allow trademark and branding professionals in the pharmaceutical and health care industries to fully search Internet content in the trademark selection and clearance process. Integrated into the ActiveIP Internet and trademark search platform, RxQuery will serve as a critical compliment to NameProtect's screening and full pharmaceutical trademark search services.

The current pharmaceutical trademark clearance process is extremely challenging and often ineffective at uncovering all potential trademark conflicts with a proposed drug name. Trademark professionals must address a large and diverse universe of drug names and other health care related products, many of which may not be officially registered as trademarks. To date, there have been very limited means available for practitioners to locate these unregistered common law trademarks--leading to delays and extra costs in the drug development process.

NameProtect's RxQuery addresses this important gap in current pharmaceutical search coverage by providing trademark professionals with a sophisticated search tool to uncover potential trademark conflicts on the Internet, the most comprehensive pharmaceutical database in the world. The automated RxQuery search allows ActiveIP search engine users to run multiple advanced wildcard search variations with a single search request, dramatically increasing the scope of online search coverage for pharmaceutical trademark professionals.

"For the first time ever, pharmaceutical trademark professionals can efficiently run sophisticated prefix, suffix, and mid-word search variations across billions of pages of online content, all with a single search command," says Mark McLane, CEO of NameProtect. "We believe this new search tool will dramatically improve the value of the Internet as the best pharmaceutical trademark database in the world and solidify NameProtect's pharmaceutical trademark search as the most complete search in the market."

NameProtect is now providing the RxQuery search functionality to all pharmaceutical trademark professionals that use the ActiveIP preliminary trademark search platform. The search functionality is also incorporated within NameProtect's Pharmaceutical Clearance searches, providing the most extensive pharmaceutical common law coverage in the industry.

About NameProtect Inc.

NameProtect(R) is a trademark and digital brand protection company that provides a comprehensive suite of trademark research, trademark watching and advanced online brand monitoring services that help practitioners meet the evolving Intellectual Property challenges of the digital era. Founded in 1997, NameProtect is headquartered in Madison, Wisconsin, and privately held. Additional information about NameProtect can be obtained via the company's Web site located at http://www.nameprotect.com
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Publication:Business Wire
Date:Sep 19, 2005
Words:398
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