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Name.com and Fyshh Create New Tools to Spur Innovation Among Developer Community.

Collaborative Effort with VeriSign Simplifies Online Video Sharing and Innovation Using Mobile Applications on Apple's iOS Platform

NEW YORK, Oct. 1 /PRNewswire/ -- Today, Name.com and Fyshh jointly introduced a new tool set for developers to innovate how end users experience online video using mobile applications. The new software development kit (SDK) helps developers to easily include the ability to discover, register and manage website domains directly from any iPhone, iPod Touch or iPad.

This collaboration addresses developers' increasing demand for building mobile video solutions. At a time when the number of consumers watching mobile video grew 51.2 percent from last year surpassing 20MM users, according to the Nielsen Mobile Video Report.

"The recent explosion of online video consumption and mobile device adoption exemplifies the need to provide developers with the building blocks to drive additional revenue opportunities around these marketplace demands," said Bill Mushkin, CEO and Founder at Name.com.

The first application built off of the SDK platform is ecaster.tv, a mobile application that enables users to capture videos directly from an iPhone or iPod Touch and share them with friends, family, or the world on a personalized .tv domain name of their choice. Ecaster.tv integrates directly with Name.com's registrar services, helping users to search for and register a .tv domain without having to switch between their mobile device and personal computer. Once the website is registered, users can then upload videos and instantly make them available to view from any Internet-enabled device.

"Imagine being able to capture videos of your daughter's first steps and have them available for viewing moments later on her own .tv domain name," stated James Hodge, director of Fyshh. "Our goal is to supply users with applications that are increasingly engaging and flush with an expanding set of capabilities. The new SDK gives us a solid foundation from which we can build applications that make domain registration and content sharing intuitive and a simple experience for users."

Video streaming is the single largest growing application type with a 92 percent increase, as revealed in the most recent Allot Mobile Trends Report. Ecaster.tv is the first tool in the market that combines the expertise of domain industry, software development and Internet infrastructure specialists, who are making it easier for developers to host and share online video.

"As the demand for mobile devices, particularly those operating on Apple's iOS platform, continue to grow in record numbers, there is an enormous opportunity to equip app developers with tools and resources that make it easier to innovate and create more engaging user experiences," said Hillarie Flood, Vice President, Naming Services at VeriSign.

Ecaster.tv will debut at the Open Video Conference in New York City on October 1-2. Developers who wish to incorporate this functionality into their own iOS applications can gain access the SDK directly from Name.com by going to www.name.tv/sdk.

About Name.com

Name.com is a fully ICANN-accredited domain registrar and web hosting company located in the heart of Denver, Colorado. Founded in 2003 by William Mushkin, Name.com has become one of the top twenty registrars in the world with over 1 million domains under management. The company focuses on providing the best possible experience for their customers as well as developing innovative tools for customers and developers alike.

About Fyshh

Fyshh iPhone Development (Fyshh) is an Australian software development company specializing in video related applications for the iPhone and iPad mobile devices. Fyshh has been developing iPhone applications since the device was first launched in 2007, and the company's list of credits includes video security application Cam Viewer, K-12 teaching aid Educate and the first-in-class social networking tool Gay Community App.

About VeriSign

VeriSign, Inc. (Nasdaq: VRSN) is the trusted provider of Internet infrastructure services for the networked world. Billions of times each day, VeriSign enables companies and consumers all over the world to connect online with confidence. Additional news and information about the company is available at www.verisign.com.


Contacts


Matt Marcus


Weber Shandwick Worldwide


mmarcus@webershandwick.com


212-537-8742


SOURCE Name.com - Fyshh
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Date:Oct 1, 2010
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