NZC sees USA as long-term investment.
Despite the lukewarm response, and financial loss, generated by the two Twenty20 matches played between New Zealand and Sri Lanka in Lauderhill, Florida, NZC has a lot of faith in the potential of the US market, particularly northern California, New York and Florida, areas with a high percentage of subcontinent expatriates. "The projected losses were being underwritten by a third party," Vaughan said. "So we can go ahead and further develop a relationship with US cricket. It will take time. I think everyone understands you are not going to immediately transform the US into a cricket-mad nation, or excite the local sponsors and broadcasters."
NZC's interest in the US is part of its strategy to increase revenues, as it seeks to diversify its income sources, currently limited to the dividends it receives from the ICC and from cricket played within New Zealand. That is why NZC views the recent Twenty20 matches as an important first step despite the games themselves being low-scoring affairs in front of modest crowds.
Published by HT Syndication with permission from Daily Times. For more information on news feed please contact Sarabjit Jagirdar at firstname.lastname@example.org
Copyright HT Media Ltd.
Provided by Syndigate.info an Albawaba.com company
|Printer friendly Cite/link Email Feedback|
|Publication:||Daily Times (Lahore, Pakistan)|
|Date:||May 30, 2010|
|Previous Article:||Former chief selector Qadir flays lifting of ban.|
|Next Article:||ANALYSIS: The challenge of an uncertain future -Dr Hasan-Askari Rizvi.|