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NYNEX & METROMAIL JOINT EFFORT RESULTS IN NATIONAL CD-ROM SEARCH PRODUCT

NYNEX & METROMAIL JOINT EFFORT RESULTS IN NATIONAL CD-ROM SEARCH PRODUCT
 NEW YORK, Nov. 21 /PRNewswire/ -- Metromail Corp., a wholly owned subsidiary of R.R. Donnelley & Sons Co., based in Lombard, Ill., and NYNEX Information Technologies (NIT) Company have reached an agreement to produce a consumer and business listing search directory on CD-ROM (Compact Disc-Read Only Memory.) The directory will contain more than 77 million U.S. listings in a nine-volume set of CD-ROM discs. R.R. Donnelley's Telecommunications Group has had longstanding printed directory relationships with NYNEX, as well as other Regional Bell Operating Companies and directory companies.
 As a result of the agreement, NIT and Metromail will each contribute listings from their respective regional and national databases to the product. NIT will provide the access software, disc production technology and support of the CD-ROM product, which will be marketed independently by each company.
 The joint contribution by NIT and Metromail will allow each organization to provide clients with the most accurate, current and comprehensive national CD-ROM database of its kind.
 Since 1987, NYNEX has marketed NYNEX FAST TRACK(R) Digital Directory, a compilation of more than 10 million names, addresses and telephone numbers from the six-state NYNEX region served by New York and New England Telephone. The product is currently being used to search for and identify directory data in hundreds of list maintenance, investigation, credit and collection, directory assistance and research applications.
 "Metromail's strengths in national consumer listings are an ideal complement to NIT's strengths in digital directory technology and listings in the NYNEX region," said Kurt Roessner, president of NYNEX Information Technologies. "The combined data and technology of both companies allows us to better address the needs of the market for telephone listings on CD-ROM."
 Metromail currently markets and distributes name, address, telephone number, and limited demographic information from Metromail's National Consumer Data Base (NCDB)(R) in both print and electronic form through the company's Cole Publications and MetroNet(R) organizations. This information is marketed to the credit and collection, law enforcement, real estate and insurance industries, as well as federal, state and local government agencies under the Cole and MetroNet tradenames.
 "Our joint efforts will result in the production of CD-ROM products that will be market leaders in both technology and data coverage," says Susan Donnelly, division president of Metromail Corporation. "The availability of a national CD-ROM directory product will further complement Metromail's already broad product line of electronic products."
 NYNEX Information Technologies Company is a wholly owned subsidiary of NYNEX Information Resources Company, publisher of NYNEX Yellow Pages. Formed in 1991, NYNEX Information Technologies markets database products and alternative media advertising services, as well as plans and develops future electronic information services. Its product and service offerings include: NYNEX FAST TRACK(R) Digital Directory; Public Access media services; and NYNEX USAccess(TM), an electronic directory service providing more than 325,000 listings from Manhattan and Greater Boston NYNEX Business-to-Business directories to users of the French Minitel systems.
 Metromail Corporation, based in Lombard, Ill., is a full service provider of direct marketing and database products and services, including a variety of specialty lists, marketing research, and electronic products, representing more than 40 years of sales and marketing expertise. Cole publications prints over 200 regional criss-cross directories throughout the United States. Metro-Net(R), Metromail's on-line residential and business information service provides instantaneous, interactive access to a sub-segment of the Metromail NCDB(R) for companies that wish to locate individuals or verify name and address information.
 R.R. Donnelley & Sons Company is the world's largest printer of directories, catalogs, newspaper advertising inserts, magazines, books, financial printing, and computer documentation. The company serves more than 3,000 customers at printing plants, service centers, sales offices, and subsidiaries in more than 100 locations in the United States, the United Kingdom, Ireland, Mexico, Canada, the Caribbean, and the Far East.
 -0- 11/21/91
 /CONTACT: Natalie Tschubarjan of NYNEX, 212-513-9779; Jim Countryman, 402-473-9728, or Bill Pollock, 708-932-3461, both of Metromail; or Chris Clark, 212-887-8620, or Keith Kaplan, 212-887-8031, both of Creamer, Dickson Basford for NYNEX/
 (NYN DNY) CO: NYNEX Information Technologies Company; Metromail Corporation;
 R.R. Donnelley & Sons Company ST: New York, Illinois IN: CPR SU: PDT JT-SM -- NY091 -- 6061 11/21/91 16:32 EST
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Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Date:Nov 21, 1991
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