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NYC-Based Superheros Transform Into Alchemists.

New York, NY, July 25, 2012 --( Co-Founded by Ben Fisher & Jason Kende, Alchemy Provides Tools to Extend Company Capacity

New York City-based enterprise-oriented social start-up Superpowered announced today the launch of a new brand identity--Alchemy. The new brand embodies Alchemy's mission to activate the hidden capacity of the people in an organization and deliver surprising breakthroughs from unexpected sources. Before Alchemy, those same breakthroughs were all left up to chance and now the company has created products to engineer the serendipity of meaningful professional connections.

Founded in March of 2010, Alchemy is an email-based tool that extends the capacity of an organization. Through hacking the mechanics of human behavior, Alchemy has reverse-engineered the timeless process of people asking each other for help solving challenging problems and sharing knowledge. In fact, Cisco attributes $700M/year of corporate savings alone to collaboration efforts across the company.

Here's how Alchemy works. On Monday, an email arrives asking: “What do you need this week?” inviting community members to share personal solutions that can't be found anywhere else. On Tuesday, a single email arrives with all of the member submissions, plus descriptive photos & bios. Community members reply directly in-line and are privately connected to those people they can help. No reply-all, and all of those interactions are measured.

“All companies have a vision of what they could be. However, closing that gap between vision and reality is often a big mystery,” said Co-Founder + CEO Ben Fisher. “Companies need a collaborative environment & engaged employees in order to thrive—and most don't know which tools will help them get there. At any given time, everyone in the organization has something of value to offer. Connecting authentically with that unexpected person at the right time is what we do.”

Alchemy's early adopters are innovation spaces, accelerator programs, professional groups, and creative enterprise companies, including General Assembly, Young Entrepreneur Council, Lawline, and Women Innovate Mobile. To learn more about Alchemy, please visit

Contact Information:

Alchemy Labs

Kara Silverman


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Copyright 2012 Gale, Cengage Learning. All rights reserved.

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Date:Jul 25, 2012
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