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NUTRITION INDUSTRY EXPERTS AVAILABLE TO DISCUSS ACTION PROMPTED BY TIME MAGAZINE ARTICLE

 NUTRITION INDUSTRY EXPERTS AVAILABLE
 TO DISCUSS ACTION PROMPTED BY TIME MAGAZINE ARTICLE
 COSTA MESA, Calif., April 3 /PRNewswire/ -- The following is being issued by the National Nutritional Foods Association:
 In response to this week's Time Magazine cover story, NNFA Executive Director Patricia Heydlauff, and NNFA's Director of Science and Technology Dr. Burton Kallman, have announced that they will be available to the press to answer questions and expand on the issues raised in the article.
 "THE NNFA believes that the article in Time Magazine is one that the public should take to heart," said Peter Dakin, president of the association.
 "This article is a watershed for our industry," said Heydlauff. "It will help our industry in terms of public awareness and lobbying capability."
 The publication of Time Magazine's April 6, 1992 article, entitled "The Real Power of Vitamins: New research shows they may help fight cancer, heart disease and the ravages of aging," "confirms what the NNFA has been saying for many years, which is that there is a scientifically demonstrated link between certain vitamins and disease prevention," said Heydlauff.
 The article cites several studies, including one 10-year health study conducted at Harvard Medical School, which found that beta carotene supplements helped prevent heart attacks, strokes and deaths in men with a history of cardiac disease. The article builds on the claims made by Nobel laureate Linus Pauling, who believed that Vitamin C helped not only cancer, but the common cold.
 "We hope that this article will serve as the springboard to rational and productive congressional and FDA action toward our industry," said Dakin. Currently, the FDA has proposed to make it illegal for a manufacturer to make certain nutrient health claims and Congress is considering legislation which would expand the enforcement powers of the FDA. A public that is aware of the health promotion possible with good diet and supplement use will inform Congress of its demand for both information and products.
 Established in 1936, the NNFA is the only national trade association representing all three segments of the nutritional foods and natural products industry -- manufacturing, distributing and retailing. Today, the NNFA represents a growing nutritional foods industry that includes more than 9,000 retail stores with total sales exceeding $4 billion annually.
 Heydlauff, the NNFA executive director, is responsible for the day-to-day functions of the association including its legislative and regulatory matters. Kallman, Ph.D., NNFA's science director, represents the association in scientific affairs.
 -0- 4/3/92
 /CONTACT: Patricia Heydlauff of the National Nutritional Foods Association, 714-966-6632/ CO: National Nutritional Foods Association ST: California IN: SU:


DM-AL -- LA034 -- 5081 04/03/92 18:20 EST
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Date:Apr 3, 1992
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