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NUTRI/SYSTEM PHILADELPHIA CO-OP SELECTS THE WEIGHTMAN GROUP

 NUTRI/SYSTEM PHILADELPHIA CO-OP SELECTS THE WEIGHTMAN GROUP
 PHILADELPHIA, June 16 /PRNewswire/ -- The Philadelphia Nutri/System Advertising Co-op has selected The Weightman Group to handle its local advertising, according to John Goodchild, president and chief executive officer of the agency, effective Aug. 1, 1992.
 The Weightman Group will provide advertising and marketing services for the 55 Nutri/System centers, both franchised and company-owned, in the Delaware and Lehigh Valley markets. The Nutri/System weight loss program chain operates more than 1,600 centers throughout the world.
 Eric Hirschhorn, president of the Philadelphia Advertising Co-op, said, "After a careful selection process, we decided that The Weightman Group was the best marketing partner we could find for our business. Their creative work, sales promotion ideas and media planning displayed their expertise in crafting a cohesive marketing point of view for all of our local centers."
 The Nutri/System account is a terrific opportunity for Weightman, according to Goodchild. "We hope to grow the Nutri/System business in the Philadelphia area," he said. "And with the experience we bring to the table from our six-year association with Wendy's 10 Northeastern markets -- a similar franchise and company-owned business -- I think we're particularly well-suited to make that growth happen."
 The Weightman Group, the largest independently owned communications company in the Delaware Valley, has full-service capabilities in advertising, public relations, market research and sales promotion. With billings in excess of $120 million, the agency's national accounts include ALPO Petfoods, Scott Paper Company, Tastykake, WLR Foods, Mannington Resilient Floors, Golden Cat Corporation and Wendy's, among others.
 /delval/
 -0- 6/16/92
 /CONTACT: Carolyn Tyndall of The Weightman Group, 215-561-6100/ CO: Philadelphia Nutri/System Advertising Co-op; The Weightman Group ST: Pennsylvania IN: ADV SU: CON


MK-MP -- PH015 -- 0598 06/16/92 10:50 EDT
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Date:Jun 16, 1992
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