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NTL Selects Real Media UK as Exclusive Web Ad Sales Representative.

Business Editors

LONDON--(BUSINESS WIRE)--March 4, 2003

Real Media Europe, a division of 24/7 Real Media, Inc. (Nasdaq: TFSM), a leader in interactive marketing, today announced it has been named the exclusive Web advertising sales representative for NTL Home, the UK's leading broadband internet provider and fourth largest ISP.

NTL Home's Web sites include, and

In addition to selecting Real Media Europe as its advertising sales representative, NTL will continue to use the company's proprietary advertising serving technology, Open AdStream(TM), to manage online advertising revenue and to serve advertising into its digital cable TV platform.

Bill Goodland, director of Internet, NTL Home, commented, "Today's agreement with Real Media represents NTL's ongoing drive to maximize online revenue opportunities, while continuing to provide a first class customer experience. In partnership with Real Media we will be developing a range of new and innovative opportunities for advertisers wishing to target our growing Internet customer base."

Tim Brown, managing director of Real Media UK, said, "NTL's position as the UK's leading broadband ISP provides us with a great platform to deliver rich media for advertisers. The incremental reach deriving from NTL as the UK's fourth largest ISP overall, combined with Open AdStream's premiere ad delivery system and our sales expertise, will help NTL fully monetize its Web sites."

About NTL

NTL Incorporated (Nasdaq: NTL) offers a wide range of communications services to residential and business customers throughout the UK and Ireland. NTL's fiber-optic broadband network passes 8.4 million homes in the UK including London, Manchester, Nottingham, Oxford, Cambridge, Cardiff, Glasgow, Belfast and Dublin. An online media center is available at featuring recent press releases, fact sheet, recapitalization history and key dates, photography and logos. For investor relations visit

About Real Media

Real Media provides marketing and technology solutions to online marketers and publishers to maximize customer relationships and revenue. Products and services include Internet ad serving technology, online media representation, integrated marketing solutions comprised of network and site specific advertising, online promotions and search engine optimization. For more information, please visit

Forward-looking statements:

This news release includes certain ``forward-looking statements'' within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in the most recent quarterly report and other filings with the Securities and Exchange Commission made by the Company and other public companies named herein. The Company is not under any obligation to (and expressly disclaims any obligation to) update or reaffirm its forward-looking statements whether as a result of new information, future events or otherwise.
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Publication:Business Wire
Geographic Code:1USA
Date:Mar 4, 2003
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