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NRT's 'dream team'.

NRT, the largest residential firm in the country, is creating a marketing dream team of its own. This week, it was announced that the Corcoran Group and the Sunshine Group, two of its subsidiaries, will join forces to become the Corcoran Sunshine Marketing Group.

The merger is the result of an effort on the part of NRT to give developers more choices for their marketing needs.

However, according to the Sunshine Group chairman and CEO Louise Sunshine, for the most part, the firms will continue to operate independently of each other.

"I think the only way that it changes [how we interact] is in terms of day-to-day management," she said. "The groups will still remain somewhat independent. Each group will have its own set of clients and a developer will be able to choose whether they want the Sunshine Group or the Corcoran Group [to do their marketing] or whether they want the combined power of both, as in the case of Roseland [Property Company.]"

The Sunshine Group specializes in the leasing and marketing of luxury properties and has done work on such projects as One Central Park, One Beacon Court and 165 Charles St. The company has offices in New York, Connecticut, Florida, Nevada and California. Corcoranhas a wider market focus, dealing with all kinds of residential real estate. The firm has offices in Manhattan, Brooklyn, the Hamptons and Palm Beach, Fla.
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Author:Misonzhnik, Elaine
Publication:Real Estate Weekly
Article Type:Brief Article
Geographic Code:1USA
Date:Jul 6, 2005
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