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NORWEGIAN CRUISE LINE MARKS RENEWAL OF EXCLUSIVE AFFILIATION AS OFFICIAL CRUISE LINE OF NFL PLAYERS

 SUPER BOWL GREATS TO SAIL ABOARD NCL'S 'SUPERSPORT' CRUISE FEB. 21
 CORAL GABLES, Fla., Feb. 11 /PRNewswire/ -- Norwegian Cruise Line and the NFL Players Association have signed a new four-year agreement extending an exclusive endorsement which names NCL the Official Cruise Line of the NFL Players.
 As part of the agreement, the NFL Players Association sponsors NCL's popular "SuperSport" football cruise and offers a shipboard program hosted by an assigned player from the NFLPA year-round on every seven- day sailing. This includes video replays, NFL films and a variety of player/passenger activities. Through the affiliation, a new joint NCL/NFLPA logo has been created and additional promotional opportunities are planned.
 On this year's "SuperSport" football cruise aboard NCL's SEAWARD departing Feb. 21, passengers can meet more than 25 NFL players including Super bowl team members Vinson Smith and Mark Tuinei of the championship Dallas Cowboys and Phil Hanson and Henry Jones of the Buffalo Bills. Other players to sail include the fastest man in the NFL, Darrell Green of the Washington Redskins, Ricky Watters of the San Francisco 49ers and Terry Allen of the Minnesota Vikings.
 "NCL's designation as the Official Cruise Line of the NFL Players underscores our commitment to offering our passengers the very best in sports programming in the cruise industry," said Douglas Falk, president of Norwegian Cruise Line.
 "The players really enjoy the NCL program because it brings them face-to-face with fans in a relaxed environment on the finest cruise ships in the world," said Gene Upshaw, executive director of the NFLPA.
 The National Football League Players Association is a trade association for the football profession. Categories of membership in the NFLPA include 1,500 active players over 1,000 retired players and player agents.
 NCL's "SuperSport" series cruises feature players from championship teams. Besides football, NCL celebrates with the winners of America's NBA, baseball and hockey championships with its "SuperSport" Cruises. Following each sport's final showdown, players from the winning teams sail with NCL. The program includes videos, autograph and photo sessions, chats with the champs, and prizes. The Bob Costas "Coast to Coast" radio show is featured live on every "SuperSport" cruise with NCL passengers as the audience.
 Known as the "Athlete's Fleet", each year NCL offers both active and armchair athletes a range of sports cruises including grand prix racing, tennis, golf, football, hockey, basketball, baseball, volleyball, skiing and fitness. Armchair athletes can rub elbows with the real thing. Fans may visit with pros, participate in competitions and attend lectures and autograph sessions.
 Through an agreement announced earlier this year, the ESPN International Network is broadcast on board Norwegian Cruise Line ships. In addition, NCL is currently the only line to televise live National Football League and NBA games aboard its ships during the '93 season. NCL is also the official cruise line of the NBA and the Basketball Hall of Fame. Live broadcasts of basketball games are featured throughout the NBA season.
 For information or reservations, contact a travel agent or call U.S. and Canada 800-327-7030; in Miami, 305-445-0866.
 -0- 2/11/93
 /CONTACT: Fran Sevcik of Norwegian Cruise Line, 305-460-4762; or Jill Deutsch of Lou Hammond & Associates, 212-308-8880, for Norwegian Cruise Line/


CO: Norwegian Cruise Line; NFL Players Association ST: Florida IN: LEI SU: CON

AW-JB -- FL002 -- 5575 02/11/93 09:48 EST
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Publication:PR Newswire
Date:Feb 11, 1993
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