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NORTHWEST STRATEGIES: WASHINGTON STATE'S HOTTEST PR AGENCY MOVES TO ASSOCIATE WITH INTERNATIONAL COMMUNICATIONS GIANT

      NORTHWEST STRATEGIES:  WASHINGTON STATE'S HOTTEST PR AGENCY
       MOVES TO ASSOCIATE WITH INTERNATIONAL COMMUNICATIONS GIANT
    SEATTLE, Nov. 15 /PRNewswire/ -- The following was released today by Northwest Strategies (NWS):
    Years ago when veteran strategist Ron Dotzauer was asked to command Gov. Booth Gardner's first run at the Olympia office, he accepted the post after making one person and privately held promise: after this campaign he would try his hand at something new.  That was in 1983.
    Today, Dotzauer is the first to attest to the power of keeping one's promises.  This week he takes formal steps to launch his seven- year-old public relations/public affairs consulting firm, Northwest Strategies, into the worldwide arena.  The new international presence for Northwest Strategies will be accomplished through formal association with the Washington D.C.-based public affairs firm APCO Associates and its parent public relations company, GCI Group, an international subsidiary of Grey Advertising.
    With offices from Taipei to Toronto, GCI Group is among the top 15 agencies in the world and ranks fourth internationally.  In the United States, GCI Group is located in New York, Los Angeles and Washington, D.C.  Through its Japan Desk in New York, GCI Group provides special service and coordination for Japanese clients.  In Europe, GCI agencies handle multi-country programs for corporations and the European Community.  In addition to its own substantial resources, GCI Group is able to call on the additional personnel and infrastructure of its parent company, Grey Advertising, as required.
    As part of the Grey/GCI family of companies, APCO Associates offers services in U.S. government relations, public affairs, public relations, international services and special projects for corporations and other organizations.  The NWS/GCI/APCO association allows for increased access to international resources and technologies, and the ability to provide clients with a tremendous application of knowledge and experience, not only to help their programs achieve the greatest impact, but also to advance multiple objectives as necessary.
    The new association with GCI/APCO is the latest step in a well- planned expansion for Northwest Strategies.  The agency recently opened a Pierce County office -- Dotzauer's fourth NWS branch in Washington state.  Margery Kraus, chief executive officer and president of APCO, said, "The agency's offices in Olympia, Tacoma, Seattle and Everett, coupled with existing relationships in Anchorage and Oregon, make Northwest Strategies an real powerhouse in the Pacific Northwest."
    Within the last year, Northwest Strategies has doubled not only its office locations but also its billings and staff size.  Commented Jack Bergen, president and chief executive officer for GCI Group, "Our strategy has been to formalize relationships with only the best and most successful firms... Northwest Strategies is the obvious choice for GCI."  Added Dotzauer, "The team we've assembled at Northwest Strategies includes people well-known and respected for their incredible talents in public relations, public affairs, marketing, creative services and government relations... I'm proud they've chosen this agency as the place to build their careers."
    Although neither GCI/APCO nor Northwest Strategies will acquire any ownership interest in the other, they have agreed to the association in order to create collaborative efforts in such areas as government relations, international trade and international business. The collaboration is purposefully tied to the growing recognition that Seattle is an international city and active player in the world marketplace.  Harriet Mouchly-Weiss, executive vice president for GCI Group and president, GCI International, is particularly excited by the possibilities for international business:  "Northwest Strategies' West Coast location and recent outreach efforts in Pacific Rim countries is a perfect complement to APCO's East Coast locale and existing European ties."
    -0-                    11/15/91
    /CONTACT:  Cheryl D. Roodman of Northwest Strategies, 206-282-1990/ CO:  Northwest Strategies; GCI Group; APCO Associates; Grey
     Advertising ST:  Washington IN:  ADV SU: SC-JH -- SE001 -- 1381 11/15/91 09:04 EST
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Date:Nov 15, 1991
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