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NORTH AMERICAN-BUILT TOYOTA SALES RISE IN NOVEMBER

 TORRANCE, Calif., Dec. 3 /PRNewswire/ -- Toyota Motor Sales (TMS) U.S.A. Inc., today reported that sales of its North American-built vehicles increased 21.0 percent to 35,594 for November; calendar year- to-date (CYTD) sales rose 19.6 percent to 440,712.
 "Consumers are sensing a lot of positives in the economy, probably for the first time since after the presidential election," said Yale Gieszl, TMS executive vice president. "We're seeing evidence of the improved Conference Board consumer confidence figures in the showroom with strong post-Thanksgiving sales of our new and domestically manufactured models."
 North American-built Toyotas accounted for 48.4 percent of total Toyota sales in the United States during November, up from 38.7 percent in November of last year.
 Total Toyota sales decreased 3.2 percent for November to 73,507, with CYTD sales up 2.9 percent to 950,332.
 Sales leaders include the Corolla compact sedan, up 6.7 percent to 13,285, with North American-built models up 65.1 percent to 11,811; Toyota pickups, up 6.7 percent to 14,038, with U.S.-built models up 44.6 percent to 9,483; and the all-new Celica sports coupe, up 36.0 percent to 2,942.
 The 4Runner compact sport utility vehicle rose 24.5 percent to 4,522, the Land Cruiser luxury sport utility vehicle rose 5.6 percent to 745, while the Supra sports car rose 628.3 percent to 349.
 Lexus sales decreased 17.7 percent in November to 6,955, with CYTD Lexus sales up 5.0 percent to 86,869.
 Nov. 1-31, 1993 3rd 10-Days 11/21 thru 11/31
 Toyota/Lexus Sales DSR
 1993 1992 Pct Chg
 Total vehicle sales 29,400 32,010 -8.2 pct
 Toyota division import
 cars 7,679 10,724 -28.4 pct
 Lexus import cars 3,307 3,422 -3.4 pct
 Toyota division
 North American-built
 cars (excludes pickup) 10,092 9,646 4.6 pct
 Total Toyota cars 21,078 23,792 -11.4 pct
 Sport utility vehicles 2,209 1,813 21.8 pct
 Small vans 698 1,001 -30.3 pct
 Pickups 5,415 5,404 0.2 pct
 North American-
 Built Vehicles
 Corolla 4,301 3,132 37.3 pct
 Camry 5,791 6,514 -11.1 pct
 Pickup 3,749 2,570 45.9 pct
 Total 13,841 12,216 13.3 pct
 North American vehicles
 percent of total 47.1 pct 38.2 pct
 Selling days 7 7
 Nov. 1-31, 1993 Month-to-Date
 Toyota/Lexus Sales DSR
 1993 1992 Pct. Change
 Total vehicle sales 73,507 72,909 -3.2 pct
 Toyota division import
 cars 19,228 23,496 -21.4 pct
 Lexus import cars 6,955 8,114 -17.7 pct
 Toyota Division North
 American-built
 cars (excludes pickup) 26,111 21,945 14.2 pct
 Total Toyota cars 52,294 53,555 -6.3 pct
 Sport utility vehicles 5,267 4,165 21.4 pct
 Small vans 1,908 2,559 -28.4 pct
 Pickups 14,038 12,630 6.7 pct
 North American-
 Built Vehicles
 Corolla 11,811 6,866 65.1 pct
 Camry 14,300 15,079 -9.0 pct
 Pickup 9,483 6,296 44.6 pct
 Total 35,594 28,241 21.0 pct
 North American vehicles
 percent of total 48.4 pct 38.7 pct
 Selling days 25 24
 Nov. 1-31, 1993 Calendar-Year-to-Date
 Toyota/Lexus Sales DSR
 1993 1992 Pct Chg
 Total vehicle sales 950,332 927,108 2.9 pct
 Toyota division import
 cars 256,694 291,302 -11.6 pct
 Lexus import cars 86,869 83,036 5.0 pct
 Toyota Division North
 American-built
 cars (excludes pickup) 340,462 313,067 9.1 pct
 Total Toyota cars 684,025 687,405 -0.1 pct
 Sport utility vehicles 49,079 42,760 15.2 pct
 Small vans 29,252 36,283 -19.1 pct
 Pickups 187,976 160,660 17.4 pct
 North American
 Built Vehicles
 Corolla 145,307 121,663 19.9 pct
 Camry 195,155 191,404 2.3 pct
 Pickup 100,250 56,640 77.6 pct
 Total 440,712 369,707 19.6 pct
 North American vehicles
 percent of total 46.4 pct 39.9 pct
 Selling days 281 282
 DSR-Daily Selling Rate
 -0- 12/3/93
 /CONTACT: Jim Fewel, 310-618-4649, or John Hanson, 310-618-4718, both of Toyota Motor Sales U.S.A. Inc./


CO: Toyota Motor Sales U.S.A. Inc. ST: California IN: AUT SU: SLS

B?-MF -- LA010 -- 0204 12/03/93 12:05 EST
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