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NORTH AMERICAN-BUILT TOYOTA SALES RISE IN FIRST 10 DAYS OF MARCH

 TORRANCE, Calif., March 15 /PRNewswire/ -- Toyota Motor Sales (TMS) U.S.A. Inc., today reported a rise in North American-built vehicles, led by the all-new Corolla compact sedan and Toyota compact pickup trucks.
 Sales of Toyota's North American-built vehicles increased 5.4 percent to 8,347 for the 10 days and 17.7 percent to 66,629 calendar year to date (CYTD). In the 10 days they accounted for 44.0 percent of total sales, up from 33.5 percent last year and 41.4 percent CYTD, up from 32.9 percent.
 North American-built Corolla sales increased 0.7 percent to 3,033 for the 10 days and 10.8 percent to 22,439 CYTD. U.S.-built pickup sales rose 253.9 percent to 1,939 in the 10 days and 423.4 percent CYTD to 15,718.
 Toyota's total U.S. vehicle sales declined 19.7 percent in the 10-day period to 18,970 and 6.4 percent CYTD to 161,094.
 Total pickup sales, including the all-new T100 intermediate-size pickup, rose 12.8 percent to 3,637 in the 10 days and 25.8 percent to 32,018 CYTD.
 Lexus sales declined 16.9 percent to 1,941 and 17.0 percent CYTD to 14,355.
 There were nine selling days in the period this year vs. eight in 1992.
 March 1-10, 1993 1st 10-Days March 1 thru March 10
 Toyota/Lexus Sales DSR
 1993 1992 Pct Chg
 Total vehicle sales 18,970 20,990 -19.7 pct
 Toyota division import
 cars 5,593 7,689 -35.3 pct
 Lexus import cars 1,941 2,076 -16.9 pct
 Toyota division
 North American-built
 cars (excludes pickup) 6,408 6,555 -13.1 pct
 Total Toyota cars 13,942 16,320 -24.1 pct
 Sport utility vehicles 834 817 -9.3 pct
 Small vans 557 986 -49.8 pct
 Pickups 3,637 2,867 12.8 pct
 North American-
 Built Vehicles
 Corolla 3,033 2,676 0.7 pct
 Camry 3,375 3,879 -22.7 pct
 Pickup 1,939 487 253.9 pct
 Total 8,347 7,042 5.4 pct
 North American vehicles
 percent of total 44.0 pct 33.5 pct
 Selling days 9 8
 March 1-10, 1993 Calendar-Year-to-Date
 Toyota/Lexus Sales DSR
 1993 1992 Pct Chg
 Total vehicle sales 161,094 175,026 -6.4 pct
 Toyota division import
 cars 50,744 61,294 -15.8 pct
 Lexus import cars 14,355 17,600 -17.0 pct
 Toyota Division North
 American-built
 cars (excludes pickup) 50,911 54,506 -5.0 pct
 Total Toyota cars 116,010 133,400 -11.5 pct
 Sport utility vehicles 7,921 7,698 4.7 pct
 Small vans 5,145 8,033 -34.8 pct
 Pickups 32,018 25,895 25.8 pct
 North American
 Built Vehicles
 Corolla 22,439 20,609 10.8 pct
 Camry 28,472 33,897 -14.6 pct
 Pickup 15,718 3,055 423.4 pct
 Total 66,629 57,561 17.7 pct
 North American vehicles
 percent of total 41.4 pct 32.9 pct
 Selling days 58 59
 DSR-Daily Selling Rate
 -0- 3/15/93
 /CONTACT: Jim Fewel, 310-618-4649, or John Hanson, 310-618-4718, both of Toyota Motor Sales U.S.A./


CO: Toyota Motor Sales U.S.A. Inc. ST: California IN: AUT SU:

KJ-EH -- LA012 -- 8783 03/15/93 12:13 EST
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Publication:PR Newswire
Date:Mar 15, 1993
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