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NORDSTROM COMMITS $220,000 TO AFRICAN-AMERICAN ADVERTISING

 NORDSTROM COMMITS $220,000 TO AFRICAN-AMERICAN ADVERTISING
 SEATTLE, April 28 /PRNewswire/ -- Nordstrom (NASDAQ: NOBE) announced today it has committed to spend $220,000 to advertise in African-American newspapers on the West Coast.
 The Seattle-based retailer recently reached an agreement with West Coast Black Publishers Association, a trade group representing the newspapers in which Nordstrom will place monthly advertisements in 20 publications for the next 10 months. The contract continues through February. It is the culmination of three months of negotiations between West Coast Black Publishers Association and Nordstrom.
 Nordstrom will continue to advertise in African-American newspapers with which the company already has a business relationship. Those newspapers are: The Oakland Post and the San Francisco Sun reporter in California, and The Seattle Medium and The Tacoma Citizen in Washington state.
 The agreement underscores Nordstrom's commitment to the African- American community and the company's desire to better serve its growing numbers of African-American customers. "We are saying we recognize you as a community, and you are a vital part of our customer base," said Linda T. Finn, Nordstrom advertising director.
 "It's a big deal, we are very excited about it," said Bernard V. Foster, West Coast Black Publishers Association president. "We are optimistic the plan will run smoothly."
 The advertisements will appear in newspapers serving African- American communities in California, Washington and Oregon.
 Artesa Media Services, a minority-owned company based in California, will handle administrative matters related to the agreement.
 Nordstrom will in May begin placing advertisements in the following newspapers: California -- Black Voice, The California Voice, Carson Bulletin, Compton Bulletin, Herald Dispatch, Inglewood Tribune, Los Angeles News Observer, Lynwood Journal, Pasadena Journal, Precinct Reporter, Sacramento Observer, San Diego Monitor, San Diego Voice & Viewpoint, San Fernando Valley News Observer, Tri County Bulletin and Wilmington Beacon; Washington -- Northwest Dispatch, Seattle Facts and Seattle Skanner; Oregon -- Portland Skanner.
 -0- 4/28/92
 /CONTACT: Betsy Rosenman of Nordstrom, 206-628-2525; or Bernard V. Foster of West Coast Black Publishers, 503-287-3562/
 (NOBE) CO: Nordstrom Inc.; West Coast Black Publishers ST: Washington, Oregon, California IN: ADV REA SU:


SC-JH -- SE003 -- 3670 04/28/92 10:30 EDT
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Publication:PR Newswire
Date:Apr 28, 1992
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