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NORDICTRACK BRINGS THE LATEST IN BICYCLE TECHNOLOGY INTO THE GREAT OUTDOORS

 NORDICTRACK BRINGS THE LATEST IN BICYCLE TECHNOLOGY
 INTO THE GREAT OUTDOORS
 CHASKA, Minn., Sept. 15 /PRNewswire/ -- NordicTrack, America's premier manufacturer of in-home exercise equipment, has introduced a new line of Fitness Bicycles which bring the latest in innovation and technology into outdoor biking.
 NordicTrack's Fitness Bike(TM) line provides revolutionary simple features to help the more than 80 million bike users in the United States rediscover the joy of bike riding as a fun, outdoor fitness and recreational activity. NordicTrack's Fitness Bikes are extremely easy and comfortable to ride and provide a warm-weather workout alternative for sedentary Americans who are looking for a means of motivation," said Jim Bostic, president and CEO of NordicTrack.
 What makes these bikes so unique in comparison to others are the patented high-technology features they offer. Both models carry the Radial Gear transmission, an easy-to-use gear shifting mechanism that takes the intimidation out of riding a multi-speed bike. By simply depressing a thumb-shift lever on the handlebar and pedaling, one can either shift into higher (by pedaling forward) or lower (by pedaling in reverse) gears instantaneously. Riders can even downshift while stationary for a fast, easy start. Because the Radial Gear system contains 100 fewer parts than the traditional complex derailleur gear cluster, there is virtually no need for maintenance.
 These user-friendly bikes also carry the patented Rim Band brake, which offers more braking power than traditional caliper brakes. This brake operates on the rear wheel rim. It consists of a stainless steel brake cable jacketed by a specially woven Kevlar(TM) cord which tightens around the entire wheel rim. The Rim Band is much more reliable than caliper or drum brakes, particularly in wet conditions. And, it's practically maintenance and adjustment free. NordicTrack's Fitness Bike additionally, features the luxury of a specially designed seat that allows the rider to sit in a more upright position, thus eliminating potential back and arm strain as well as improving visibility.
 Two 9-speed models are available, offering either a standard frame or a (unisex) easy-on frame. Both bikes come in a dark metallic blue high-tensile steel frame. All models come with a two-year limited warranty and are available through a toll-free number 1-800-858-BIKE, ext. 2Y2I2. The bikes are available at NordicAdvantage retail outlets across the country as well. NordicTrack, a CML company also sells all of its products worldwide.
 -0- 9/15/92
 /NOTE: A black and white photo is available upon request/
 /CONTACT: Tammy Benker Swanson or Kristy Abbott, 612-368-2492, both of NordicTrack/ CO: NordicTrack; CML ST: Minnesota IN: LEI SU: PDT


AL -- MN012 -- 9823 09/15/92 17:06 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Sep 15, 1992
Words:434
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