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NORDICTRACK'S FITNESS BIKE BRINGS BACK THE JOY OF BIKING

 NORDICTRACK'S FITNESS BIKE BRINGS BACK THE JOY OF BIKING
 CHASKA, Minn., Sept. 29 /PRNewswire/ -- Remember how it felt to


learn to ride a bike? As soon as those training wheels were off, you were the master of your destiny with the wind in your hair and the spokey dokes on your wheels. But soon you came to the realization that driving was more fun and the automobile was much more efficient at hauling around your friends, so the bike was quickly hung from the rafters in the garage.
 Today, many Americans are learning that riding a bike again brings back the fond memories of childhood. The problem is that the quest for innovation, speed and durability has made biking an intimidating recreation and fitness activity for most consumers. The Fitness Bike(TM) by NordicTrack, one of the leading manufacturers of fitness equipment, provides a solution for people who enjoy riding a bike for fun and exercise. "Bike manufacturers have focused on the competitive, hard-core aspect of biking but they have forgotten the needs of the general consumer," said Jim Bostic, president and CEO. "NordicTrack has delivered a bike that feels more stable and secure, that's easier to operate and maintain, and is more comfortable than other bikes, so that you end up riding more often for fun and exercise."
 Derailleur-phobics, people who have given up the fun of biking because shifting is just too difficult, will find the 9-speed Radial Gear especially satisfying. The user-friendly transmission works by simply pressing the shift lever on the handlebar and pedaling. One can either shift into higher (by pedaling forward) or lower (by pedaling in reverse) gears instantaneously. One of the best things about the Radial Gear is that it uses 100 less parts than traditional derailleur systems. This practically eliminates maintenance.
 A patented high-tech braking system called the Rim Band brake, allows users to virtually stop on a dime safely and effectively, particularly in wet conditions. The Rim Band brake tightens around the entire rear wheel rim for more braking power than traditional caliper brakes.
 NordicTrack's Fitness Bike also boasts a high-quality, comfortable upright seating position and handlebars to reduce back strain and a shorter wheelbase which provides ease of handling and maneuverability. The bike comes in two models, either with a standard or (unisex) easy-on frame in dark, metallic blue. The Fitness Bike weighs only 30 pounds because of its high tensile steel frame. Its quick-release seat adjusts for people from 5' to 6'5".
 NordicTrack offers the Fitness Bike for $369.95. All NordicTrack Bicycles are covered by a two-year limited warranty and can be purchased through a toll-free number, 1-800-858-BIKE. NordicTrack is a CML company.
 -0- 9/29/92
 /NOTE: A photo of the NordicTrack Fitness Bike is available upon request/
 /CONTACT: Tammy Benker Swanson of NordicTrack, 612-368-2492/ CO: NordicTrack ST: Minnesota IN: LEI SU: PDT


SM -- NYFFNS10 -- 4177 09/29/92 06:54 EDT
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Sep 29, 1992
Words:485
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