Printer Friendly

NO MORE 'WINTER OF DISCONTENT' FOR FAIR-WEATHER FITNESS FANS

 CHASKA, Minn., Sept. 14 /PRNewswire/ -- In Illinois a man takes off his running shoes. Slowly, lingeringly, he puts them away, allowing his eyes one last look of affection before hiding them in a far, unseen corner of his closet. Many months will go by before he wears these shoes again. Farther north, in Minnesota, a woman steps off her bicycle, carefully wipes the frame and tires clean and lifts it onto the awaiting racks in her garage. She hurries into the house as if running from an enemy, as the door behind her slams shut on a landscape swirling with the season's first snow.
 All across the country, fair-weather fitness fans are hanging up their favorite summertime gear and workout togs to face yet another winter of discontent. "It's easy for fitness enthusiasts who are caught up in the fresh air and sunshine of summer of feel disappointed and apathetic toward exercise once cold weather sets in," said Jeff Zwiefel, M.S., director of The National Exercise For Life Institute. "Many slack off on their exercise program, lose much of their fitness, and end up working twice as hard to 'get their body back' come next summertime."
 Sound depressing? Well the good news is that in-home fitness manufacturers are making it easier for fair-weather fitness fans to enjoy exercise year-round. Gone are the days of uncomfortable stationary bicycles and boring treadmills. Companies such as NordicTrack, and its new high-tech NordicSport division, have replaced them with multiple function treadmills that you can run, walk, cross- country ski and stair-step on, and cycles that cradle your back in a comfortable reclined position while your hands work a set of strength- building pulleys.
 "The innovative NordicSport Cross Training System and NordicSport MultiTrainer accommodate the needs of active fitness or sport enthusiasts who bore or tire easily from more traditional forms of exercise equipment," said NordicTrack president and CEO James R. Bostic. "Their high-performance graphite composite construction, electronic feedback monitors and variable exercise options are designed to motiviate and challenge people to maintain an optimum level of fitness."
 Winter naysayers aside, statistics show that home exercise is on the rise. According to the National Sporting Goods Association, 1992 retail sales of exercise equipment exceeded $2 billion for the second straight year. And while health club membership has remained virtually unchanged since 1989, American Sports Data, Inc. (ASD) reports that home gym exercise soared 16 percent in 1992 -- "an unmistakable indication of the growing trend toward home fitness," according to ASD president Harvey Lauer.
 The reasons for the increase in home exercise are many and varied. Fitness authorities point to a new commitment by Americans to lead healthier, fitter lifestyles. Parents like the convenience of working out in the home so they can remain close to their families. Others say it makes sense for them to work out at home because they can now buy the same type of sophisticated, high-quality exercisers featured in their neighborhood health clubs at a price they can afford.
 Now, flashback to the man in Illinois. After putting his running shoes to rest, he dons a pair of cross-training shoes and happily heads downstairs to his basement workout room to pump some iron. Next to him, sitting expectantly, is the man's new cross-country ski machine decked out with an interactive video display unit. A smile tugs at the corners of the man's mouth as his gaze falls on this recent acquisition.
 This will not be another winter of discontent.
 For more information on in-home exercise equipment, call NordicSport toll-free at 800-445-2231, ext. 02MI3.
 -0- 9/14/93
 /NOTE: Photos are available by calling Jackie Erspamer, NordicTrack Public Relations department, at 612-368-2593/
 /CONTACT: Jackie Erspamer of NordicTrack, 612-368-2593/


CO: NordicTrack ST: Minnesota IN: LEI SU:

LV -- NYLFNS5 -- 1558 09/14/93 06:50 EDT
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Sep 14, 1993
Words:633
Previous Article:ICELANDAIR OFFERS NEW YEAR'S EVE GETAWAY WEEKEND IN ICELAND PLUS HEALTH/FITNESS PACKAGE
Next Article:EQUITY ANNOUNCES RIGHTS OFFERING, COMPLETION OF 100 PERCENT TAKEOVER OF SOFTFUND, YEAR END CHANGE AND FINANCIAL RESULTS
Topics:

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters