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NLC launches public service announcement.

"Cities are what we make them." That's one of the main messages contained in a new public service announcement (PSA) developed by the National League of Cities. The PSA, titled "Home," is available free of charge to cities agreeing to pass it along to their community's local cable or community access channels for airing.

Featuring child TV star Raven Symone, well known for her work on the Cosby show, the PSA also includes a voice-over by actor Edward Anser. Each tape contains four messages, ranging in length from one minute down to fifteen seconds, about the need for citizens get more actively involved in local affairs by investing their time in community projects.

The video likens an investment in cities to the investment residents make in their homes. "Cities are part of our homes," says the announcement, "they are the places where we live, work, and play, and they are an investment by our parents and grandparents that we pass along to our children."

"Investing in cities will create better lives for us all," the tape concludes. In releasing the PSA, NLC executive director Donald Borut said, "Public education is an important part of NLC's mission and this tape will help to build understanding of and support for cities among the public at large." He added, "Conserving the investment our society has made in our nation's cities and towns--large and small--is a theme that is as relevant today as it was when NLC first adopted it nearly twenty years ago."

"While investments of money in cities are critical, so also are the investments of time and energy that citizens make to improve their communities," he said, "and this tape encourages residents to get more involved in their own home towns." To order a free copy of the NLC's public service announcement, "Home," fill out the order form on this page and return it to NLC.
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Title Annotation:National League of Cities' public service video tape announcement emphasizes the value of community involvement
Author:Fletcher, Jeff
Publication:Nation's Cities Weekly
Article Type:Brief Article
Date:Feb 24, 1992
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