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NISSAN PROMOTES SAFE HOLIDAYS

 NISSAN PROMOTES SAFE HOLIDAYS
 DETROIT, Nov. 26 /PRNewswire/ -- Today (Tuesday, Nov. 26), 8,700


Nissan employees in North America will join together in a gesture to show the company's commitment against drinking and driving as the holiday season begins this week.
 Nissan is supporting Mothers Against Drunk Driving's (MADD) "Tie One On For Safety" Project Red Ribbon campaign, designed to remind drivers not to drink and drive this holiday season. Nissan is providing red ribbons to each of its North American-based employees in support of the MADD holiday campaign, Project Red Ribbon. For the past six years, MADD has asked motorists to "Tie One On For Safety" as a reminder to drive safe and sober.
 Nissan will distribute about 10,000 of the 10-inch-long ribbons to employees of its North American operations in Arizona, California, Florida, Hawaii, Illinois, Michigan, Ohio, New York, North Carolina, Tennessee, Texas, Virginia, Washington, D.C. and Canada.
 "We want each member of the Nissan family to be an ambassador for safe driving," said Nissan North America President Haruo Ohno, "and we feel the message will go far beyond the 8,700 individuals who participate in this gesture today. As our employees visit shopping malls, schools, restaurants and other places, the ribbons they display will remind everyone to drive responsibly." Nissan is the first major auto company to provide all employees, nationwide, with red ribbons.
 As a symbol of this safe-driving message, Nissan officials will also unveil a giant red ribbon (320 feet long by 8 feet, 5 inches wide with two bows measuring 15 feet by 20 feet) that will encircle the Nissan building on 190th Street between Vermont and Normandie avenues in Torrance, Calif. It will remain there throughout the holiday season.
 Nissan is committed to the Project Red Ribbon campaign because it is an extension of the company's philosophy to provide an environment for safe driving. MADD has conducted the holiday sober driving campaign since 1986 and encourages individuals and businesses to "Tie One On For Safety."
 Nissan's 8,700 employees in North America are engaged in automotive design, engineering, manufacturing, sales and marketing, research and development, and consumer and corporate finance, as well as industrial equipment and textiles. Nissan is the fourth-largest automaker in the world.
 -0- 11/26/91
 /NOTE: Photos available on request. CONTACT: Takayoshi Yamada or Jim Gill of Nissan, 313-393-1893/ CO: Nissan North America; Mothers Against Drunk Driving ST: Michigan IN: AUT SU:


ML -- DE003 -- 7159 11/26/91 09:04 EST
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Publication:PR Newswire
Date:Nov 26, 1991
Words:414
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