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NISSAN ALTIMA WINS PRESTIGIOUS DESIGN AWARD

 CARSON, Calif., July 1 /PRNewswire/ -- I.D. (International Design) Magazine, America's leading design publication, has selected the new Nissan Altima mid-size sedan as one of the best designs of 1993. The Altima was chosen from a record 330 new products as a winner of the coveted I.D. Award for Design Excellence in the Consumer Products category.
 The Altima is recognized for its innovative exterior styling and its ergonomic interior in the magazine's July Annual Design Review issue.
 I.D. Magazine also praised the Altima for demonstrating a strong link between quality design and market success. Designed by San Diego- based Nissan Design International (NDI), the Altima is currently the best-selling newly introduced nameplate in the United States. Its sales momentum has played a significant role in an overall sales resurgence by Nissan during the first six months of 1993 -- a period in which the company regained its position as the No. 2 import brand in America.
 "Our goal in designing the Altima was to bring a new level of sophisticated style and comfort to a segment long dominated by conservative, middle-of-the-road products," said Gerald Hirshberg, executive vice president, Nissan Design International. "It was our intention to create a product that stands out in its class by developing forms that address the real needs and concerns of the passengers and driver."
 The character of the Altima's design is a fusion of elegance and practicality. Rather than adopt a traditional "three-box" design, NDI began with an enlarged passenger cabin and then integrated it with the engine and cargo compartments to create a flowing "uni-box" form. The result is a visually balanced, highly efficient and secure body structure.
 The award marks the second consecutive year that a Nissan product has been recognized in the I.D. Annual Design Review. In 1992, the NDI- designed Nissan Quest minivan received an I.D. Award in the Consumer Products category, the first automotive product to be so honored. NDI is also responsible for the design of several other popular Nissan products, including the Nissan Pathfinder, Truck, NX Coupe, and the Infiniti J30 personal luxury sedan.
 I.D. Magazine's Annual Design Review, now in its 39th year, is America's oldest and largest design recognition program. The New York- based publication monitors a wide range of consumer and conceptual design.
 -0- 7/1/93
 /CONTACT: Mark Adams, Nissan North America, 310-719-5839; or Bob Thomas & Associates, 310-314-6600, for Nissan North America/


CO: Nissan North America ST: California IN: AUT SU:

LS-JB -- LA019 -- 7782 07/01/93 13:32 EDT
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Date:Jul 1, 1993
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