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Internet Gold, (Nasdaq NMS and TASE: IGLD), Petach, Tivka, Israel, has announced that Nirshamim Lelimudim Ltd. ("Nirshamim"), the academic portal wholly owned by Smile.Media Ltd., Internet Gold's fully owned media subsidiary, will launch a new international website,, at the NAFSA Association of International Educators' 2007 59th Annual Conference, which will take place May 27-June 1 in Minneapolis. The new site is designed to make it easier for U.S. academic institutions to disseminate information about their programs to potential students in foreign countries.

Similar to Nirshamim's Israeli portal, the international site will generate revenues from a lead-generation business model and advertising. To date, Nirshamim has secured advertising and lead-generation agreements with more than 90 academic institutions throughout the U.S. and expects to sign additional agreements at the NAFSA 2007 Conference.

This entrepreneurial initiative has received the endorsement of the U.S. Commercial Service of the U.S. Department of Commerce, which is working with Nirshamim in order to enlarge the number of Israeli students in U.S academic institutions.

Smile.Media owns 100% of Nirshamim following its acquisition of a 50% interest in 2005 and the remaining 50% in 2006. Nirshamim's revenues more than doubled in 2006 as compared to 2005, and management projects that its revenues will increase by an additional 50% in 2007. This is due both to their expectation of double-digit growth in the Internet advertising budgets of Israeli academic institutions during 2007 and the revenue contribution that is expected to be made by the new international site.

Commenting on the news, Eli Holtzman, Internet Gold's CEO, said, "We are very pleased with Nirshamim's progress to date, which has proven the need for - and commercial viability of - a portal that helps students decide where to enroll. Having established Nirshamim as a well-known brand in Israel, it is natural to extend it to include information on American universities and colleges, many of whom are extremely interested in reaching Israeli and other foreign students. In the future, we plan to expand Nirshamim further, launching it in additional countries in which there is a high degree of interest in studying in the U.S."

Mr. Kobi Sadeh-Feldboy, Founder and CEO of Nirshamim, added, "Despite its relatively small size, Israel accounts for the largest number of students from the Middle East that study in U.S. academic institutions. As such, Israel is an important target market for American universities looking to attract a more diverse student population."

About Internet Gold

Internet Gold is one of Israel's leading communications groups with a major presence across all Internet-related sectors. Its Smile.Communications segment is one of the country's major Internet and International Telephony service providers, which also offers domestic voice over broadband, and one of its largest providers of enterprise/IT integration services. Its Smile.Media segment manages a growing portfolio of Internet portals and e-Commerce sites.

Internet Gold is part of the Eurocom Communications Group. Its shares trade on the Nasdaq Global Market and on the Tel Aviv Stock Exchange as part of the Tel Aviv-100 index. For more information, visit its investors' site at

For additional information about Nirshamim, visit or call 212/896-1209.
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Publication:Online Product News
Article Type:Website overview
Date:Jun 1, 2006

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