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NINTENDO RELEASES RECORD NUMBER OF NEW GAMES

 NINTENDO RELEASES RECORD NUMBER OF NEW GAMES
 CHICAGO, May 28 /PRNewswire/ -- Nintendo of America Inc. announced


more than 175 new games for the second half of 1992, the largest rollout of new software in company history.
 These new titles will bring to nearly 900 the total number of games available for the 8-bit NES, the 16-bit Super NES and the portable Game Boy platforms. This selection is unmatched in the history of home video game play.
 Software sales are the linchpin of the video game industry. Sales of Nintendo software alone will total approximately 80 million units in 1992, producing over $3 billion in revenue. The $3-billion figure is nearly twice the combined total hardware and software sales of Nintendo's nearest competitor.
 "The name of the game in this business is games," said Peter Main, Nintendo vice president of marketing. "When the consumer pulls out his wallet, he wants top value for his entertainment dollar, and that's what we've always delivered. But this new lineup represents the best group of games we've ever introduced. They're the principle reason we'll top $4.5 billion in retail sales this year."
 The largest number of new games will come in the fastest-growing format, the 16-bit Super NES. Along with third-party licensees, Nintendo will market 75 new games for the Super Nintendo Entertainment System (NES), more than four times the new titles reportedly ready for release by Nintendo's closest competitor. Those titles are projected to help bring 1992 Nintendo software sales for the Super NES to 20 million game paks, totaling more than $1.1 billion.
 Those numbers are spearheaded by the historic release of the third of the popular "Zelda" series of games, "The Legend of Zelda: A Link to the Past." It's the fastest-selling new title in company history, surpassing a quarter of a million sales in just the first six weeks after release. It is expected to exceed sales of two million games in its eight months of distribution in 1992.
 New Super NES titles include a revolutionary teaching tool, the "Super Mario Paint and Mouse." It brings unprecedented artistic and musical creativity as well as the popular mouse controller to the home video field for the first time.
 Two other titles -- "Super Mario Kart" and "NCAA Basketball" -- expand the stunning effects of Nintendo's exclusive Mode 7 graphics capabilities, giving players infinitely rotational views of the playing area.
 Nintendo, with third-party licensees, projects sales of 25 million game paks for the portable Game Boy unit this year, to help boost anticipated 1992 software sales to $675,000,000. Nintendo and its Game Boy unit hold an 85-percent share of the over $1-billion portables game market.
 And for the 8-bit NES system, the world's most popular home video game platform, Nintendo and licensees anticipate 1992 sales of 35 million game paks. Sales of software for the NES are projected to top $1.2 billion. Nintendo and the NES have 95 percent of the 8-bit market in America.
 There is a Nintendo video game system in more than one of every three American homes. The Redmond, Wash.-based company is headquarters for the company's marketing operations in North America, and is a subsidiary of the world's largest manufacturer and marketer of video games, Nintendo Co. Ltd.
 -0- 5/28/92
 /CONTACT: Don Varyu or Karyl Levinson of Hill and Knowlton, 206-682-6944, for Nintendo of America/ CO: Nintendo of America Inc.; Nintendo Co. Ltd. ST: Washington IN: CPR SU: PDT


SC-LM -- SE005 -- 4779 05/28/92 13:13 EDT
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Publication:PR Newswire
Date:May 28, 1992
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