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NINTENDO ADDS HIGH-TECH TOUCH TO WHATCOM MUSEUM; VIDEO GAMES HIGHLIGHTED IN HISTORY OF GAMES EXHIBIT

          NINTENDO ADDS HIGH-TECH TOUCH TO WHATCOM MUSEUM;
        VIDEO GAMES HIGHLIGHTED IN HISTORY OF GAMES EXHIBIT
    BELLINGHAM, Wash., Nov. 15 /PRNewswire/ -- As an affirmation of the cultural pervasiveness of its three products, Nintendo of America Inc. will add the Nintendo Entertainment System(R), Game Boy(R) and the Super Nintendo Entertainment System(R) to a special exhibit entitled "Games:  A History," opening this month at the Whatcom Museum, the company said today.  The family of Nintendo(R) products will take their places as the late 20th century's most memorable forms of entertainment, among an historic grouping of toys and games dating back to 4,000 B.C.
    "We were delighted to include our video game systems in Whatcom Museum's exhibit," said Blaine Phelps, promotions assistant at Nintendo of America Inc.  "Nintendo products have been a central element in home entertainment in the last decade, and we expect them to play just as important a role in the future.  We might showcase a futuristic Nintendo video game system in an exhibit a century from now," he added.
    Nintendo began its own history of game development more than 100 years ago in Kyoto, Japan, where the company manufactured "Hanafuda" Japanese playing cards.  The company introduced its first electronic games in Japan in 1970, and followed with its first home video game system, the Famicom, which was introduced in Japan in 1983. That system came to the United States as the Nintendo Entertainment System in 1985.  Currently, there is a Nintendo Entertainment System in one out of every three homes in the United States; the company's net sales for 1991 are projected at $4 billion.
    "Games:  A History" will officially open Nov. 16, although a special preview will be held from 7-10 p.m. on Nov. 15 as part of an Uptown Gallery Walk in Bellingham.  The exhibit will run through Feb. 9, 1992.  A special game center will be set up for the Nintendo products in one of the museum's galleries, where visitors can try their skill at a variety of video game titles.
    The Whatcom Museum is located at 121 Prospect St. in Bellingham. Hours are noon to 5 p.m., Tuesday through Sunday.  Admission is free.
    Redmond-based Nintendo of America Inc. sells personal, home and arcade video games in the United States.  The company is the headquarters for marketing in North America and is a subsidiary of the world's largest manufacturer and marketer of video games, Nintendo Co. Ltd.
    -0-                           11/15/91
    /CONTACT:  Karen Peck of Hill and Knowlton Inc., 206-682-6944, for Nintendo of America Inc.; or Michael Vouri of Whatcom Museum, 206-676-6981/ CO:  Nintendo of America; Whatcom Museum ST:  Washington IN:  CPR ENT SU: SC-JH -- SE006 -- 1587 11/15/91 13:24 EST
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Publication:PR Newswire
Date:Nov 15, 1991
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