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NIKE TO OUTFIT KENYANS

 BEAVERTON, Ore., Jan. 12 /PRNewswire/ -- NIKE (NYSE: NKE; PSE) Manager of Athletics Rudy Chapa announced today a long-term partnership with both the Kenya Amateur Athletics Association (KAAA) and the Kenya National Olympic Committee (NOCK). Effective Jan. 1, NIKE became the official, exclusive uniform, apparel and products supplier for all Kenyan national track & field, cross country and road racing teams. Terms of the contract were not released, but Chapa did announce that NIKE had entered into four-year agreements with both the KAAA and NOCK; thus, NIKE will outfit Kenyan teams at all IAAF World Championship events through 1996, as well as continental championships, the 1994 Commonwealth Games and 1996 Olympics.
 When announcing the contract in Nairobi, NOCK Chairman Charles Mukora noted, "The contract is one of the best the association had ever signed."
 The first team to wear the NIKE uniform will represent Kenya at the upcoming World Indoor Championships, to be held in Toronto, March 12-14. Soon thereafter, Kenya's men's, women's and junior men's teams will defend their IAAF World Cross Country Championship titles in Amorebieta, Spain.
 Long recognized for their distance running prowess, nowhere has the depth of Kenyan talent been more apparent than at the IAAF World Cross Country Championships: the men have won the team title every year since 1986; the women have won the last two team titles; the junior men's team has won every year since 1988. The Kenyan junior women placed third in 1992, after winning the first three junior women's team titles -- the IAAF first introduced a junior women's event in Stavenger, Norway, in 1989.
 In making the announcement, Chapa referred to the Kenyan tradition of excellence. "NIKE is very proud to be associated with Kenya's National Olympic Committee and the KAAA. Kenyan athletes are undoubtedly today's finest distance runners, and they continue to build on a great tradition of past Olympic champions and world record holders, including Kip Keino, John Ngugi, Henry Rono and Moses Kiptanui. We at NIKE are especially excited with this new affiliation as we now sponsor the two best track & field teams in the world -- the USA and Kenyan teams."
 In June of 1991, NIKE entered into a similar long-term partnership with USA Track & Field (known as The Athletics Congress at the time). And, while direct sponsorship of national governing bodies is relatively new to NIKE, corporate support of individual athletes from around the world has long been a NIKE tradition. NIKE founded Athletics West in 1977 to help U.S. athletes in their efforts to train for Olympic track & Field events, Athletics West expanded to become NIKE International in September 1989.
 NIKE, the number one sports and fitness company worldwide, is based in Beaverton.
 -0- 1/12/93
 /CONTACT: Rudy Chapa of NIKE Sports Marketing, 503-671-3067, or Keith Peters of NIKE Public Relations, 503-671-3732/
 (NKE)


CO: NIKE Inc.; Kenya Amateur Athletics Association; Kenya National
 Olympic Committee ST: Oregon IN: TEX SU:


SW-LM -- SE009 -- 4155 01/12/93 15:49 EST
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Publication:PR Newswire
Date:Jan 12, 1993
Words:493
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