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NIKE TO HOST 'ASEAN' BUSINESS CONFERENCE

 NIKE TO HOST 'ASEAN' BUSINESS CONFERENCE
 BEAVERTON, Ore., March 11 /PRNewswire/ -- NIKE Inc.


(NYSE: NKE; PSE), a Pacific Northwest company with deep roots in Asia, on March 20 will host a U.S. Government-sponsored seminar on doing business in Southeast Asia, the company said today.
 The seminar on the NIKE World Headquarters Campus is being offered to business executives in Washington, Oregon, Idaho and California to provide current information on selling goods or services in Southeast Asia. Oregon Gov. Barbara Roberts will open the seminar at 9 a.m. Friday morning, March 20. The NIKE Campus is the first stop on a five-city swing through America by five U.S. Ambassadors and other government experts on trade.
 Each of the day-long conferences will offer regional audiences a series of hands-on country and industry working sessions on the market potential for U.S. goods and services in the member countries of the Association of Southeast Asian Nations (ASEAN). Presenters will include the U.S. Ambassadors to the Philippines, Thailand, Malaysia, Indonesia and Singapore. Each ambassador will be accompanied by his top commercial officer, plus senior officials for trade from the U.S. State and Commerce Departments, the U.S. Foreign Commercial Service and the Small Business Administration.
 The sessions on the NIKE Campus will be open to the press, and officials will be available for press interviews on March 19 and again on March 20 during breaks in the program.
 NIKE is one of several U.S. firms hosting the seminar series, which, after its Beaverton stop, will travel to Chicago on March 23, Detroit on March 25, Atlanta on March 27 and Houston on March 30. The series has a number of national and regional sponsors, and is organized by the U.S.-ASEAN Council for Business and Technology Inc., a national, privately funded membership organization based in Washington, D.C.
 In a letter to the U.S.-ASEAN Council, President George Bush cited the "excellent opportunities for American companies in the countries of the Association of Southeast Asian Nations," and he added, "I encourage American companies to take advantage of the expertise of our Ambassadors" by attending the seminars.
 "NIKE's origins lie in Asia, and most recently we have found Southeast Asia to be one of the most dynamic regions in the world. Manufacturers in Southeast Asia are developing quickly as producers of quality athletic shoes and apparel, and we have found the ASEAN countries a great place to build markets for sports and fitness products," said Philip H. Knight, NIKE chairman and chief executive officer. "We think the potential on both ends of the equation is just beginning to be tapped."
 In addition to overviews of the market situations in each country, the business executives will have opportunities for one-on-one sessions with the ambassadors and other trade officials, as well as sector-specific reviews of the prospects for trade in a dozen categories of business ranging from Food Processing and Electronics to Machine Tools and Agribusiness.
 The cost for the day-long program is $50. For more information, or to register, prospective applicants should contact Catherine DeVaul at the World Trade Center, Portland, 503-295-8202, or call 800-92-ASEAN.
 -0- 3/11/92 R
 /CONTACT: Dianne Harrison of the U.S.-ASEAN Council, 202-289-1911; or Dusty Kidd of NIKE, 503-671-2880/
 (NKE) CO: NIKE Inc.; U.S.-ASEAN Council ST: Oregon IN: SU:


SC-JH -- SE006 -- 7495 03/11/92 16:50 EST
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Date:Mar 11, 1992
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