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NIKE: THAT'S $1 BILLION (WITH A 'B')

 NIKE: THAT'S $1 BILLION (WITH A 'B')
 BEAVERTON, Ore., May 8 /PRNewswire/ -- The big cash register at


Nike Inc.'s (NYSE: NKE; PSE) international division rang up a "1" and nine zeros today, Nike announced.
 This marks the first time in its 20-year history that the world's largest sports and fitness company has achieved $1 billion in international revenues in a single fiscal year -- and with almost a month to spare.
 To put some perspective on it, $1 billion in sales:
 - would rank Nike International (all non-domestic sales) as the fourth-largest sporting goods brand in the world;
 - means that Nike International alone is almost as large as all of Nike was just four years ago (FY88 sales for Nike Inc. were $1.2 billion);
 - means international sales, which stood at $17 million in 1980, the year Nike Inc. went public, have grown at a compound annual rate of 37 percent for 12 years.
 Nike Chairman and Chief Executive Officer Philip H. Knight put his own perspective on the achievement. "When we founded Blue Ribbon Sports, Nike's forerunner, in 1964, the idea of annual sales of even $500,000 was a dream that took eight years to realize. With $1 billion in international sales this year, Nike International has produced $500,000 in sales for every single Nike International employee."
 Nike President Richard K. Donahue said the revenues chalked up in marks, francs, lira, pesos, yen, yuan and 90 other currencies this year will represent a third of the company's total business, and that is "only the beginning. We have for a long time recognized that the future for the brand lies in investing in our business globally. At the current rate, Nike International will generate half of Nike Inc.'s revenues -- and profits -- by 1996, when we are on track to be a $6 billion company."
 Highlights around the first-ever $1 billion Nike International sales year include:
 - Nike's new European Headquarters was established in Hilversum, The Netherlands, in October 1991, and full staffing now has Nike positioned to better coordinate marketing, sales and service throughout the Continent;
 - Nike cash registers in Germany are ringing up Deutschmarks at an impressive rate this year. According to recent independent research, Nike is the first non-German athletic footwear brand ever to be ranked number two in market share in that country, surpassing Puma, and closing fast on Adidas;
 - The first-ever Pan-European print advertising campaign has helped stimulate tremendous interest in sales of Nike women's fitness products;
 - The reacquisition of brand distribution rights in foreign markets -- Mexico was reacquired in March, while Australia and Hong Kong are scheduled by June -- positions Nike International to continue its tremendous growth in FY93 and beyond.
 Nike Inc., the world's largest sports and fitness company, is headquartered in Beaverton.
 -0- 5/8/92
 /CONTACT: Ron Parham of Nike, 503-671-3079/
 (NKE) CO: Nike Inc. ST: Oregon IN: HOU SU:


LM-SC -- SE008 -- 8338 05/08/92 19:51 EDT
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Publication:PR Newswire
Date:May 8, 1992
Words:488
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