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NIGHTMARE, INTERACTIVE VIDEO GAME, IS SWEET DREAM OF A HOLIDAY SALES SUCCESS

 NEW YORK, Dec. 1 ~PRNewswire~ -- The surprise of the holiday sales season, an interactive video board game, Nightmare, has become a sweet dream of a sales success, according to its United States maker- distributor.
 The most successful Australian export since "Crocodile Dundee," Nightmare has already become a phenomenon on U.S. college campuses and is believed to be America's first interactive video board game, according to Peter C. Vernon, president of Chieftain Products, Inc. Chieftain is also credited with marketing one of the most popular games in history, Trivial Pursuit.
 "The incredible speed with which this game has become a success has taken us by surprise," Vernon says. "Even with Trivial Pursuit, it took almost two years for the frenzy to begin."
 Vernon said Nightmare has already set records in Australia, selling 100,000 units in a market that traditionally sells 5,000 to 20,00 games as a first year launch. Vernon predicts U.S. sales in 1992 to reach $20 million by year's end and $60 million in 1993.
 "At this rate, it should easily become as big a hit as Trivial Pursuit," he said.
 Nightmare's bigger-than-board-game experience hinges on the motivation inspired by the interactive VHS video cassette starring The Gatekeeper. The game takes only 60-minutes or less to play, making it the perfect ice-breaker for holiday parties.
 In fact, celebrities Robin Leach, supermodel Fabio, Robert Pastorelli of "Murphy Brown" and a host of soap opera stars played Nightmare at a recent Make-A-Wish Foundation party at Planet Hollywood in New York, raising thousands for the popular charity.
 Nightmare (suggested retail: $39.95) was created by the directing and producing team of Brett Clements and Phillip Tanner, partners in the film production company A Couple 'A Cowboys, Pty., Ltd. They maintain creative control over than game, and have created movie trailers, television commercials, in-store demonstration tapes and an assortment of display materials to market and advertise the game.
 -0- 12~1~92
 ~NOTE TO EDITORS: Photos available.~
 ~CONTACT: Amy Eiges of Rogers & Cowen, 212-779-3500~


CO: Chieftain Products Inc. ST: IN: LEI SU:

SM -- NYHFNS9 -- 2185 12~01~92 06:54 EST
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Publication:PR Newswire
Date:Nov 30, 1992
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