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NIELSON MARKETING RESEARCH RESPONDS TO PROCTER & GAMBLE DECISION

NIELSON MARKETING RESEARCH RESPONDS TO PROCTER & GAMBLE DECISION
 CHICAGO, July 1 /PRNewswire/ -- Nielsen Marketing Research released the following statement today in a response to a decision made by Procter & Gamble:
 Nielsen is disappointed that Procter & Gamble (NYSE: PG) has chosen to expand its U.S. data business with another company. This decision was based primarily on Procter & Gamble's objective to reduce its market measurement costs. Procter & Gamble remains a major worldwide customer of Nielsen Marketing Research. Nielsen looks forward to continuing to work with them in both the U.S. and around the world.
 Nielsen Marketing Research markets its products and services based on their value to the customer. Nielsen will continue to focus its efforts on customer satisfaction through superior client service, technically advanced information-based systems, software, and products such as PROCISION (TM), Spotlight (TM), and the Nielsen Workstation. Nielsen will continue to invest in leading edge technology to distinguish itself as a business building organization. Nielsen has worked with Procter & Gamble for more than 50 years, and looks forward to continuing to work with them on a worldwide basis.
 -0- 7/1/92
 /CONTACT: Cheryl I. Procter, 708-635-2762 (evenings), or 708-498-7642 (office); or Paul J.J. Payack, 708-498-7679 (office), both of of Procter & Gamble/
 (PG) CO: Nielson Marketing Research; Procter & Gamble ST: Illinois IN: SU:


AH -- NY133 -- 5978 07/01/92 20:44 EDT
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Publication:PR Newswire
Date:Jul 1, 1992
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