Printer Friendly

NIELSEN MARKETING RESEARCH SIGNS AGREEMENT WITH BJ'S WHOLESALE CLUB: NIELSEN LAUNCHES FIRST EVER MARKET RESEARCH FOR WAREHOUSE CLUBS

 NORTHBROOK, Ill., April 22 /PRNewswire/ -- Nielsen Marketing Research yesterday signed an agreement with BJ's Wholesale Club which will allow packaged goods manufacturers the ability to measure within this fast growing and unique warehouse club format the sales movement for product item, brand and category. Called the NIELSEN WAREHOUSE CLUB SERVICE(TM), this new scanning-based service is the first of its kind in the marketing research industry.
 Warehouse clubs are one of the largest growth segments in retailing today. During the past six years, the number of warehouse club stores has grown from 137 stores to nearly 600 in 1993. BJ's is the largest warehouse club operator in the Northeast. BJ's Warehouse Club is a leader and innovator in the fastest growing segment of retail which has revolutionized the way small businesses and consumers shop.
 "For the first time, manufacturers will be able to understand the performance of product categories, their own brands and those of their competitors in this exciting retail outlet," said Ted C. Fichuk, vice president, marketing director, measurement services, Nielsen Marketing Research U.S.A. "This service will be a powerful sales tool for our customers with products in BJ's Wholesale Club today as well as those manufacturers who are trying to gain entry into this successful organization."
 Nielsen spearheaded the first information tracking of warehouse clubs through their Household Panel Service, which measures purchases in 40,000 households across the country. By combining this new scanning store-based service with the information from these households, Nielsen can provide the most comprehensive decision-making research on warehouse club sales movement available anywhere.
 This specialized service will involve a scanning-based tracking service looking at nearly all UPC codes, product and category by category. When Nielsen collects the data from BJ's Wholesale Club, it will provide census-based reports that include all BJ stores, not just a sampling. Nielsen will track sales movement, scanned prices and percentage of stores selling. Since there are no feature advertisements or conventional store displays used in warehouse clubs, no causal data will be collected.
 "We are encouraging our suppliers who call us to use this new Warehouse Club Service," said Herbert Zarkin, president of BJ's Wholesale Club. "This information will help both us and manufacturers make better decisions about what our members want based on product performance."
 During the pat six years, warehouse clubs in the U.S. have increased at double-digit rates. Such growth indicated that the clubs have reached a market niche that was not being reached by other store formats. During the year ending November 1992, Nielsen projected that 44 percent of all U.S. households shopped in a warehouse club, with the average buyer making 7.1 trips per year to that outlet. To manufacturers, this is a significant market segment with a profile of upper income professionals shopping for large families.
 The warehouse club channel grossed an estimated $35 billion in 1992. BJ's Wholesale Club, the first to introduce the phenomenon of wholesale club shopping to the Northeast in 1984, is the largest chain of wholesale clubs in the region. The company, with sales totalling $1.8 billion in 1992, is growing at a rate of 25 percent annually.
 BJ's, which operates 39 clubs chain-wide in the eastern United States, plans to open 12 to 15 clubs in 1993. Headquartered in Natick, Mass., BJ's is a division of Waban Inc. (NYSE: WBN), a major participant in the rapidly growing warehouse club industry through its BJ's and Homebase chains.
 Nielsen Marketing Research is the recognized global leader in marketing and decision-support information. Based in Northbrook, Ill., Nielsen Marketing Research, supplies a wide range of services that help the packaged goods industry screen, plan, test and evaluate individual brands and marketing programs. As a strategic partner with the world's top consumer packaged goods companies, Nielsen has been the primary supplier of information-based systems and analysis for nearly 70 years. Nielsen created and built the overseas business of decision-support information, beginning its global drive more than 50 years ago. Today, the company has operations in 32 countries worldwide. Nielsen Marketing Research is a company of The Dun & Bradstreet Corporation (DNB), the world's largest supplier of business information and related services.
 -0- 4/22/93
 /CONTACT: Cheryl I. Procter of Nielsen Marketing Research, 708-498-7642/
 (DNB)


CO: Nielsen Marketing Research ST: Illinois IN: SU:

SM -- NY097 -- 9550 04/22/93 14:10 EDT
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Apr 22, 1993
Words:727
Previous Article:MONONGAHELA POWER $65 MILLION FIRST MORTGAGE BONDS RATED 'AA-' BY FITCH -- FITCH FINANCIAL WIRE --
Next Article:INDONESIA AWARDS WORLDWIDE TOURISM TO FOOTE, CONE & BELDING; $100 MILLION GLOBAL CAMPAIGN TO CELEBRATE 50TH ANNIVERSARY OF INDEPENDENCE
Topics:


Related Articles
MARS, INC. SELECTS NIELSEN FOR DOMESTIC AND INTERNATIONAL MARKETING ALLIANCE
COCA-COLA USA SIGNS MULTI-YEAR AGREEMENT WITH NIELSEN
NIELSEN'S UNIQUE CAPABILITIES WIN PROCTER & GAMBLE BUSINESS
NIELSEN AND BASS FORM RIGHT MIX
NIELSEN ACQUIRES SCANNER APPLICATIONS FOR $20 MILLION
GERBER SIGNS MULTI-YEAR CONTRACT WITH NIELSEN; AGREEMENT CONTINUES, EXPANDS EXISTING CONTRACT
NIELSEN ANNOUNCES A SERIES OF EUROPEAN CLIENT AGREEMENTS
NIELSEN EXPANDS AGREEMENT WITH JOHN O. BUTLER COMPANY; ORAL CARE COMPANY CITES INTEGRITY OF DATA, CUSTOMER SERVICE
NIELSEN SIGNS AGREEMENT WITH BRISTOL-MYERS SQUIBB COMPANY
A.C. NIELSEN SIGNS PAN-EUROPEAN CONTRACT WITH RECKITT & COLMAN; GLOBAL EXPANSION CONTINUES AT RECORD PACE

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters