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NIELSEN'S UNIQUE CAPABILITIES WIN PROCTER & GAMBLE BUSINESS

 NORTHBROOK, Ill., May 21 /PRNewswire/ -- Nielsen Marketing Research- USA announced today that Procter & Gamble has signed an agreement with Nielsen to provide Household Services data and information to its health and beauty aids, soap and food and beverage divisions.
 Terms of the agreement, effective July 1993, were not disclosed. Nielsen Marketing Research is the world's leading marketing information company and primary U.S. supplier of information-based systems and analysis to the top consumer packaged goods manufacturers.
 -0- 5/21/93
 /CONTACT: Cheryl Procter, 708-498-7642, for Nielsen Marketing Research-USA/
 (PG)


CO: Nielsen Marketing Research-USA; Procter & Gamble Co. ST: Illinois IN: HOU SU:

CK -- NY022 -- 1139 05/21/93 10:27 EDT
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Publication:PR Newswire
Date:May 21, 1993
Words:110
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