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NIELSEN'S PROCISION SALES HIT $100 MILLION

 NIELSEN'S PROCISION SALES HIT $100 MILLION
 NORTHBROOK, Ill., Nov. 5 /PRNewswire/ -- Nielsen Marketing Research


today announced it has reached $100 million in orders for its new Procision(TM) integrated information service that provides comprehensive coverage of the sales of health-and-beauty aid (HBA) products.
 Company officials said sales have tripled since September for Procision, which was introduced in June. To date, more than 20 major HBA manufacturers have submitted orders for Procision.
 Nielsen's integrated information service tracks all major HBA outlets and measures the influence of such causal factors as coupons, exposure to television advertising, and free-standing inserts.
 Nielsen Marketing Research -- a unit of The Dun & Bradstreet Corporation -- is the primary information supplier to more than 40 of the top 50 HBA and other consumer packaged goods manufacturers in the United States.
 -0- 11/5/91
 /CONTACT: Tony Garel-Frantzen of Nielsen, 708-498-7291/ CO: Nielsen Marketing Research; Dun & Bradstreet Corp. ST: Illinois IN: ENT SU: CK -- NY033 -- 1176 11/05/91 10:41 EST
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Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Date:Nov 5, 1991
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