Printer Friendly

NIELSEN'S FASTREAD(TM) NOW TRACKS IN-STORE PROMOTIONS

 NORTHBROOK, Ill., Nov. 23 /PRNewswire/ -- Nielsen Marketing Research North America announced an important enhancement to its FastRead(TM) service, which provides overnight reports of product sales and customer traffic from grocery stores. The enhanced service now reports the presence of in-store promotions such as advertising and displays. This helps manufacturers to better


understand the impact of promotions on the sales of their products, as well as measuring changes in consumer pantry loading and product sampling rates.
 "Using FastRead, our clients are able to see within 12 hours how well their products performed," said David J.S. Flaschen, president and chief operating officer of Nielsen Marketing Research, North America. "FastRead is, I believe, unique in its ability to report in-store promotions in conjunction with product sales, retail price, pantry loading, and consumer trial. This latest enhancement strengthens marketers' ability to analyze promotions, quickly and in great depth."
 FastRead was the first next-day reporting service on the market, giving clients the ability to:
 -- measure the effect of promotions while they're running.
 -- determine whether increased sales are due to pantry loading or consumer trial.
 -- obtain quick reads on competitive price changes.
 -- measure the impact of promotions on store traffic.
 -- measure the impact of short-lived (1-2 day) promotions.
 -- measure the sales impact of potentially catastrophic events.
 -- measure true day-of-the-week effects.
 FastRead uses checkout scanner data collected from a geographically dispersed grocery store sample. Feature and display information is based on Nielsen weekly in-store collections, applied to each retailer's promotion week.
 FastRead updates are delivered by noon the next day via FAX, E-Mail, ScanFact and the Nielsen Workstation.
 Nielsen Marketing Research, headquartered in Northbrook, Ill., is the recognized global leader in marketing and decision support information. As a strategic partner with the world's top consumer packaged goods companies, Nielsen has been the primary supplier of information-based systems and analysis for nearly 70 years. Today, the company has operations in over 33 countries worldwide. Nielsen Marketing Research is a company of The Dun & Bradstreet Corp., the world's largest supplier of business information and related services.
 -0- 11/23/93
 /CONTACT: Cheryl Procter of Nielsen Marketing Research, 708-498-7642/


CO: Nielsen Marketing Research North America ST: Illinois IN: CPR REA SU: PDT

TM -- NY072 -- 7413 11/23/93 16:48 EST
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Nov 23, 1993
Words:373
Previous Article:DISCOVER $366 MILLION CREDIT CARD TRUST, 1993-3 'AAA/A' BY FITCH -- FITCH FINANCIAL WIRE --
Next Article:DUQUESNE LIGHT, DUQUESNE UNIVERSITY SPONSOR SMALL-BUSINESS MARKETING SEMINAR
Topics:

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters