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NFPA TESTIFIES AT SENATE HEARING, STRESSES NEED FOR 'GREEN MARKETING' GUIDELINES

 NFPA TESTIFIES AT SENATE HEARING, STRESSES NEED
 FOR 'GREEN MARKETING' GUIDELINES
 /ADVANCE/ WASHINGTON, July 28 /PRNewswire/ -- National, uniform "green marketing" guidelines from the Federal Trade Commission "will ensure more and better environmental information to consumers," according to the National Food Processors Association (NFPA).
 "FTC guidelines not only can encourage truthful claims and prevent consumer deception, but also can be flexible enough to readily accommodate claims resulting from future scientific and technological developments," said Juanita Duggan, NFPA senior vice president, government affairs, testifying at a reauthorization hearing for the FTC today.
 "Environmental claims can harness the market's power to benefit the environment by informing consumers about environmental characteristics of the products they buy and about alternatives to their normal waste disposal options," Duggan told the Consumer Subcommittee of the Senate Committee on Commerce, Science, and Transportation, which held the hearing. "In addition, the market's power can stimulate manufacturers to improve environmental performance."
 In 1991, NFPA led a broad-based group of manufacturers, retailers, advertisers, and other business organizations in petitioning the FTC to adopt nationally uniform guidelines for the use of environmental claims in advertising and other marketing efforts.
 "NFPA's members, many of them national food manufacturers, want to communicate environmental information about their products and packaging to their consumers, but are being thwarted in doing so by the proliferation of differing state laws and regulations on environmental marketing claims," Duggan stated. "Our petition -- a unique instance of a broad segment of industry uniting in a call for federal government leadership -- asked the FTC to use its existing authority to fill the national policy vacuum in environmental marketing claims by making clear what it considers to be deceptive environmental claims."
 FTC "green-marketing guides" are superior to environmental legislation now being considered by Congress, Duggan said. "The purpose of regulating environmental marketing claims is not to establish detailed environmental policy through minimum standards for product performance, but to encourage truthful consumer communications," Duggan pointed out. "This can best be accomplished by FTC guidance to assist manufacturers in understanding what claims the FTC is likely to find deceptive."
 Duggan concluded, "States need consistency, industry needs a level playing field, consumers need confidence in environmental claims, and the environment needs the innovation that environmental- marketing competition would bring."
 NFPA is the scientific voice of the food industry. The association's 500 members produce the nation's processed-packaged fruits and vegetables, meat and poultry, seafood, juices and drinks, and specialty products.
 COMMENTS BY NFPA
 "National, uniform 'green marketing' guidelines from the Federal Trade Commission will ensure more and better environmental information to consumers."
 -- Juanita Duggan, Senior Vice President,
 Government Affairs, NFPA
 "States need consistency, industry needs a level playing field, consumers need confidence in environmental claims, and the environment needs the innovation that environmental-marketing claims would bring."
 -- Juanita Duggan, Senior Vice President,
 Government Affairs, NFPA
 -0- 7/28/92/0930
 /CONTACT: Timothy Willard of the National Food Processors Association, 202-637-8060/ CO: National Food Processors Association; Federal Trade Commission ST: District of Columbia IN: SU:


TW -- DC016 -- 3707 07/27/92 17:21 EDT
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Publication:PR Newswire
Date:Jul 27, 1992
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