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NFPA ASKS FOR DELAY ON FAT FREE AND CHOLESTEROL INTERIM RULE

 NFPA ASKS FOR DELAY ON FAT FREE AND CHOLESTEROL INTERIM RULE
 WASHINGTON, Jan. 30 /PRNewswire/ -- The National Food Processors Association (NFPA) has urged a delay on an interim rule addressing cholesterol and fat free content claims for food products until final rules are issued implementing new mandatory nutrition labeling requirements.
 In comments to the Food and Drug Administration, NFPA said the agency's interim cholesterol and fat free labeling guidelines "make it impossible for any label now bearing a cholesterol claim to comply."
 Dr. Allen Matthys, director of technical regulatory affairs, said FDA's interim rule "is on a bullet train track and moving with unreasonable speed," to take effect 30 days after it is made final. "It is just not physically possible to change all these labels in 30 days," Matthys said. He added that the relabeling process could cause delays in product shipments, and "consumers could find empty holes in the supermarket where some of their favorite products used to be."
 The association commented that the timing for implementation of the rule means that any food label that mentions cholesterol will need to be changed twice in a one-year period -- once to comply with the interim rule and again to comply with FDA's final nutrition labeling rules.
 NFPA also opposed inclusion of the total fat declaration in immediate proximity to a cholesterol content claim, and a proposed nutrient density requirement (stating milligrams of cholesterol per 100 grams). Matthys said these proposals are over-regulation and would contribute to confusing label clutter.
 NFPA is the scientific voice of the food industry. Its three research laboratories serve NFPA's 500 member companies, which produce the nation's processed-packaged fruits and vegetables, meat and poultry, seafood, juices and drinks and specialty products.
 -0- 1/30/92
 /CONTACT: Roger Coleman of the National Food Processors Association, 202-639-5935/ CO: National Food Processors Association ST: District of Columbia IN: FOD SU:


MH-SB -- DC024 -- 5342 01/30/92 14:43 EST
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Date:Jan 30, 1992
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