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NFO RESEARCH, INC. FILES INITIAL PUBLIC OFFERING OF 1,400,000 COMMON SHARES WITH SEC

 GREENWICH, Conn., Feb. 25 /PRNewswire/ -- NFO Research, Inc. announced that it filed a registration statement with the Securities and Exchange Commission on Feb. 24, covering a proposed initial public offering of 1,400,000 common shares. Of these shares, 1,000,000 are being offered by the company and the remaining 400,000 are being offered by selling shareholders.
 William Blair & Company and Furman Selz Incorporated will co-manage the underwriting group. The offering is expected in mid-April at an estimated price of $13 to $15 per share.
 Net proceeds to the company will be used to repay debt.
 Headquartered in Greenwich, NFO Research, Inc. is the nation's leading provider of custom market research services using a proprietary panel of pre-recruited consumer households. NFO has been engaged in custom panel research for over 45 years and currently maintains a panel of over 425,000 households. The company conducts market research projects for more than 400 companies primarily in the packaged goods industry, as well as in the telecommunications, financial services and pharmaceutical industries. The company's clients use custom panel research to make product or service introduction and reformulation decisions, and to develop, implement and monitor marketing and advertising programs.
 A registration statement relating to these securities has been filed with the Securities and Exchange Commission but has not yet become effective. These securities may not be sold nor may offers to buy be accepted prior to the time the registration statement becomes effective. This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of these securities in any state in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state.
 -0- 2/25/93
 /CONTACT: William Lipner, chairman, president and CEO, NFO Research, Inc., 203-629-8888; or Kelley Drake of William Blair & Company, 312-236-1600/


CO: NFO Research, Inc. ST: Connecticut IN: SU: OFR

ML -- DE012 -- 0312 02/25/93 10:39 EST
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No portion of this article can be reproduced without the express written permission from the copyright holder.
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Publication:PR Newswire
Date:Feb 25, 1993
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