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NEXT STOP -- CHINA BEACH? LEVENTHAL STUDY IDENTIFIES TOP PACIFIC RIM RESORT MARKETS

 NEXT STOP -- CHINA BEACH?
 LEVENTHAL STUDY IDENTIFIES TOP PACIFIC RIM RESORT MARKETS
 Southeast Asia will compete for Hawaii's tourist trade but
 development challenges must be overcome;
 Vietnam will catch second wave of development
 of major destination resorts
 LOS ANGELES, May 5 /PRNewswire/ -- The lush tropical forests and pristine beaches of Southeast Asia soon will lure more U.S. tourists as well as a growing number of Asians who have increasing levels of discretionary income for leisure travel, according to a new study by Kenneth Leventhal & Co. (KLCO).
 "Southeast Asia represents the fastest growing visitor market in the world, with Malaysia attracting the area's most tourists -- approximately 7 million a year," said Paul DeMyer, KLCO national director of hospitality consulting services. "Americans looking for an exotic locale will soon find air fares and resort locations priced competitively with Hawaii, yet offering experiences once accessible only to the most adventurous traveler."
 The KLCO report, the Tourism and Resort Industry in Southeast Asia, focused on hotel and resort development in selected Asian countries including mature markets such as Hong Kong and Singapore, as well as the new growth markets of Malaysia, Thailand, and Indonesia.
 Travel to these three new growth markets has increased by 63 percent from 1988 levels, well above other world markets. According to DeMyer, increasing discretionary income of Japanese, Korean, Taiwanese, Hong Kong and Singapore residents is prompting increased resort development throughout the region. An additional 21 resort developments are planned or under construction in Malaysia, Thailand and Indonesia, adding approximately 13,000 guest rooms by 1995. This will effectively double the existing inventory in these countries over the next three years, he added.
 A second wave of tourism and resort development is expected by the turn of the century to include Indochina (Vietnam, Cambodia, Laos), Myanmar (formerly Burma) and the People's Republic of China. "China and Vietnam have the most potential to prosper in the next decade. China's resurgence will gain a boost when Hong Kong reverts to Chinese territory in 1997," said DeMyer.
 Vietnam is actively seeking investors to back a number of destination resorts over the next 10 years that DeMyer said will cater to Vietnamese nationals living abroad and Americans curious to discover the beauty and culture of a nation mired so long in controversy.
 -0- 5/5/92
 /CONTACT: Francie Murphy of Casey & Sayre, 310-457-3676, for Kenneth Leventhal & Co./ CO: Kenneth Leventhal & Co. ST: California IN: LEI SU:


JL -- LA002 -- 6477 05/05/92 11:02 EDT
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Date:May 5, 1992
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