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NEWTON MESSAGEPAD PICKS UP FOUR MAJOR INDUSTRY AWARDS

 SANTA CLARA, Calif., Dec. 7 /PRNewswire/ -- Underscoring the growing support for its groundbreaking Newton technology, Apple Computer Inc. (NASDAQ-NMS: AAPL) today announced that its Newton MessagePad recently scooped up four more major industry awards. PC Magazine, PC LapTop Computers Magazine, Byte magazine and Reseller Management magazine have recently bestowed some of their most significant honors on the Newton MessagePad.
 PC Magazine and PC LapTop Computers Magazine acknowledged the prowess of Newton technology recently at Comdex/Fall in Las Vegas, the largest computer industry tradeshow in the United States. The Newton MessagePad was honored with the PC LapTop Computers Magazine 1993 Editors' Choice Award for "Most Promising Portable" on Nov. 17, 1993. PC Magazine awarded the Newton MessagePad first place in the "Design Category" of their prestigious 10th Annual Technical Excellence Awards, acknowledging that the creation of Newton technology was an extraordinary accomplishment, and saluting Apple's sophisticated integration of hardware and software in the highly portable MessagePad format.
 Byte magazine selected Newton technology, amongst other Apple products, to receive a 1993 Byte Award of Excellence. Of the hundreds of new computing products launched in 1993 only 15 received a Byte Award of Excellence. Reseller Management magazine identified the Newton MessagePad as one of the "Best-To-Sell Products of the Year" in their 1993 Readers' Choice Awards. The MessagePad was voted by the high-level executive readership to be the "Most Innovative Product of the Year."
 "These prestigious awards reflect the positive and enthusiastic responses Newton technology has received from the computer industry, the market, and the press," said Gaston Bastiaens, vice president and general manager of Apple Computer's Personal Interactive Electronics (PIE) division. "The Newton platform will continue to lead with innovative, effective and intuitive products and technologies."
 Apple's Newton MessagePad, a handheld communications assistant that allows people to gather, manage, and share information through many communications methods available today, was introduced in early August 1993, at the MacWorld Expo in Boston. The MessagePad shipped nationwide on Labor Day, and was launched in the United Kingdom on Sept. 16, 1993.
 The Newton MessagePad offers a rich variety of communications options. The Wireless Messaging Card and the Apple Wireless Messaging Service delivered by MobileComm enable Newton customers in the United States to receive wireless messages through the extensive paging network provided by MobileComm, a subsidiary of BellSouth Corp. The Newton Connection kit v 1.00 (available for both Macintosh and Windows), which Apple shipped earlier this year, enables information to be synchronized and updated automatically between a Macintosh or a Windows-based personal computer and the Newton MessagePad, when the two are connected. Apple recently shipped the Newton Fax Modem Card, a compact and convenient credit-card sized PCMCIA modem, which allows Newton customers to communicate via NewtonMail as well as other online services, and send faxes anywhere. The NewtonMail service, which enables Newton users to exchange text messages easily with each other and anyone who can be reached through online services available on the Internet, is currently available in a limited commercial release in the United States. NewtonMail is expected to be available in a final commercial release throughout the United States in January 1994.
 Headquartered in Cupertino, Calif., Apple Computer Inc. develops, manufactures and markets personal computer, server and personal interactive electronic systems for use in business, education, home, science, engineering and government. A recognized pioneer and innovator in the personal computer industry, Apple does business in more than 120 countries across the world.
 NOTE: Apple, the Apple logo and Macintosh are registered trademarks. Newton, MessagePad and Newtonmail are trademarks of Apple Computer Inc.
 -0- 12/7/93
 /CONTACT: Emma Bufton, 408-974-1856, or Jennie Shikashio, 408-974-4104, both of Regis McKenna for Apple Computer/
 (AAPL)


CO: Apple Computer Inc. ST: California IN: CPR SU:

TM -- SJ002 -- 1141 12/07/93 08:16 EST
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Date:Dec 7, 1993
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