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NEWS BUREAU LAUNCHED BY SUNRISE MEDICAL; PROVIDES MEDIA WITH TURN-KEY ACCESS TO EXPERT SOURCES

              NEWS BUREAU LAUNCHED BY SUNRISE MEDICAL;
        PROVIDES MEDIA WITH TURN-KEY ACCESS TO EXPERT SOURCES
    TORRANCE, Calif., June 23 /PRNewswire/ -- The Sunrise Medical News Bureau has been created to provide the media with one-call turn- key access to expert sources on topics related to the rehabilitation and recovery phases of patient care, it was announced today by Sunrise Medical Inc. (NASDAQ: SNMD), operator of the bureau.
    Topics which can be addressed by bureau sources include (1) ADA & OBRA legislation; (2) home health care industry (e.g. Medicare/Medicaid reimbursement trends, health care reform); (3) wheelchair athletics, sports programs and role models; (4) therapeutic mattress pads and pillows; (5) bedding accessories made from recycled materials; (6) lifestyles and awareness of people with disabilities; (7) improving elderly care; (8) design of nursing homes and extended care facilities; (9) wheelchairs, walkers, crutches, bathroom safety products; and (10) pressure ulcer management products.
    "Our commitment is to provide the media with the information they need about our industry in a thorough and deadline-sensitive manner," said Lisa Riordan, Sunrise's manager of corporate communications, who will lead the News Bureau operation.
    Sunrise Medical designs, manufactures and markets medical products used in the rehabilitation and recovery phases of patient care.  Products include custom manual and electric wheelchairs, ambulatory and bath safety aids, patient-room beds and furnishings, and specialty mattresses for the management of pressure sores.  The company has factories in the following locations:  Fresno, Ontario and Arleta, Calif.; Oshkosh and Stevens Point, Wis.; Baldwyn, Miss.; Houston; Elyria, Ohio; Germany; Spain; and England.
    The Sunrise Medical News Bureau is located at 2355 Crenshaw Blvd., Ste. 150, Torrance, CA 90501.  Contact can be made by phone from 8 a.m. to 5 p.m. (PDT), Monday through Friday, 310-328-8018.
    -0-                     6/23/92
    /CONTACT:  Lisa Riordan of Sunrise Medical, 310-328-8018/
    (SNMD) CO:  Sunrise Medical Inc. ST:  California IN:  HEA SU: KJ-CH -- LA019 -- 3017 06/23/92 17:19 EDT
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jun 23, 1992
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