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NEWS BREIFS.

Century Adds Two Executives

Century Furniture has named Laurie Reed director of fashion, succeeding Michael Delgaudio, who has left the company. Reed, who has held positions with Henredon and Beacon Hill, most recently was a showroom designer for Century, and was responsible for the redesign of Century's Chicago showroom and the opening of its newest showroom in Washington. Reed reports to Bill Hayes, senior vice president of home furnishings.

Century, based in Hickory, N.C., also appointed Phil Brown merchandise manager of Century Leather and Chair. Brown, who was national sales manager at Leathercraft, replaces Bruce Schronce, who has left the company to join the ministry. Brown also reports to Hayes.

Nova Enters Residential RTA Market

Nova Solutions Inc., a producer of contract office furniture for work-at-home employees, has entered into the residential ready-to-assemble home office market. Its first new desk line in this category is the Destiny, available in 29 work surface colors. The product will initially be available through "kitchen dealers" that install Nova's space-saving, recessed computer work system. Nova is based in Effingham, Ill.

Computer Wear Now Mobelex Design

Computer Wear, a manufacturer of ready-to-assemble furniture from Spain and Italy, has changed its name to Mobelex Design to reflect its expanding categories. Its lines include computer workstations, office chairs, and storage and organizational units. The company is based in Blauvelt, N.Y.

Roche-Bobois Opens in Atlanta

High-end furniture retailer Roche Bobois has opened a store in the Buckhead area of Atlanta. The store shows both the Contemporary and Provinciales collections in a 9,000-square-foot space. It is the 29th Roche-Bobois store in North America. "The store opened to very strong sales, confirming our suspicions that there is a great pent-up demand for our products in the city of Atlanta," said Michael Lerner, president and chief executive officer of Roche-Bobois USA.

Clayton-Marcus Aims to Build Brand

Upholstery producer Clayton-Marcus has selected advertising agency Walt Klein & Associates to develop brand advertising and in-store gallery signs. "We'll be working closely with hundreds of independent dealers, providing the marketing support they need, both in the store and in terms of advertising, for a brand that's important to them," said Jim Telleysh, marketing director for Clayton-Marcus.

Ficks Reed Previews Historic Natchez

At last month's market in High Point, N.C., Ficks Reed gave retailers a sneak preview of blueprints of furniture groups in its new licensed Historic Natchez collection that will debut in April 2002. The groups of wicker and rattan furniture include bedroom, dining and living room, with each piece said to capture the essence of casual Southern living that is part of Natchez style. Details from the Natchez plantations are included on each piece, and complement the existing case goods and upholstery from Henredon.
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Title Annotation:multiple briefs
Publication:HFN The Weekly Newspaper for the Home Furnishing Network
Article Type:Brief Article
Geographic Code:1USA
Date:Nov 19, 2001
Words:454
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