Printer Friendly


 KANATA, Oct. 21 /PRNewswire/ -- Newbridge Networks (NASDAQ: NNCXF) today announced that as part of an ongoing program to rationalize and strengthen Newbridge market channels in the Asia Pacific area the Company's relationship and distribution arrangements with Hong Kong- based Datacraft (Hong Kong) Ltd. have been terminated by Newbridge. Consequently Datacraft (Hong Kong) Ltd. is no longer authorized to represent, supply or service Newbridge equipment either directly or indirectly.
 Newbridge has had continuous sales and technical support coverage either directly or through local resellers in those countries in which Datacraft (Hong Kong) operates. The Hong Kong market specifically is being addressed both by a newly appointed local reseller, Tricom, and directly from the Newbridge Hong Kong office in its new larger facility: Newbridge Networks Asia Ltd., Room 3002, Citicorp Centre, 18 Whitfield Road, Causeway Bay, Hong Kong, telephone 852-807-1380.
 The above action does not include Datacraft Australia Pty. Ltd. or Datacraft (N.Z.) Ltd.
 While a great deal of attention has recently focused on Newbridge initiatives in the Americas and Europe, a high level of activity has been developing in the Asia Pacific and former Soviet Union region.
 Sales have been approximately doubling year over year for the past two years and continue to show strong growth for the current fiscal year.
 This activity has been complemented by significant strengthening of the Newbridge presence in the region to support both distributor and direct customers sales. Business strategy in the area is consistent with Newbridge strategy in its other business regions, that is, to develop strong business relationships with telephone companies while expanding its diverse base of local and international private network customers.
 Over the past 18 months significant actions to strengthen the Newbridge presence and support for its customer base in the APFSU business region include:
 -- addition of a local Newbridge direct presence to joint venture
 activities in Moscow;
 -- development of direct sales and support presence in St.
 Petersburg, Russia;
 -- expansion of the scope of the Newbridge Japan office in
 -- extension of the reseller relationship in Japan with Sumisho
 -- appointment of Telecomet as an international OEM reseller;
 -- expansion of the Hong Kong office to provide direct sales and
 support in Hong Kong;
 -- appointment of Tricom as a local reseller for selected
 MainStreet products in Hong Kong;
 -- termination of the Company's relationship with Hong Kong-based
 Datacraft (Hong Kong) Ltd.;
 -- establishment of both a direct sales officn?d a joint venture
 technical support office in Beijing, China;
 -- expansion of support for the South Pacific area from Auckland,
 New Zealand.
 Ongoing expansion plans include:
 -- appointment of a third major Japanese reseller;
 -- registration of Newbridge as a corporate entity in Japan;
 -- extension of a reselling agreement with Datacraft Australia
 Pty. Ltd.;
 -- establishment of an office in Sydney, Australia to provide
 direct support to telcos and to provide increased local
 support to distributors;
 -- establishment of a local support office in Singapore;
 -- establishment of a local support office in Malaysia;
 -- provision of a local technical support presence in Korea.
 Newbridge Networks is an international company which designs, manufactures, markets and services multimedia, standards-based networking products for global LAN and WAN applications, all manageable by a single, graphically rich network management system. Facilities are located in Canada, the United States, Europe and Asia.
 Newbridge Networks Corporation is a public company whose common shares are quoted for trading on the NASDAQ National Market System (NNCXF) in the United States and listed for trading on The Toronto Stock Exchange (NNC) in Canada.
 -0- 10/21/93
 /CONTACT: Jim Marshall or Sandra Plumley, 613-591-3600, both for Newbridge Networks Corporation/

CO: Newbridge Networks Corporation ST: Ontario IN: CPR SU:

LD -- NY116 -- 5472 10/21/93 17:08 EDT
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Oct 21, 1993

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters