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NEW YORK SEARS EMPLOYEE APPEARS IN NATIONAL TV SPOT

 NEW YORK SEARS EMPLOYEE APPEARS IN NATIONAL TV SPOT
 LONG ISLAND, N.Y., Nov. 26 /PRNewswire/ -- Chuck Izzo, store manager


at the Lake Grove (Long Island) Sears store, will appear in a national Sears television commercial that will air during the premiere television broadcast of "E.T., The Extra-Terrestrial," the highest grossing motion picture of all time.

The show will air on the CBS-TV network

Thanksgiving evening, Nov. 28, from 8 p.m. to 10:30 p.m. (EST/PT).
 The telecast debut is the result of a long-term agreement on "E.T." with MCA/Universal and Steven Spielberg. It is part of a new Sears Family Theater which Sears will host periodically around major holidays during which future telecasts of "E.T." or other family-oriented entertainment will be presented.
 The commercial kicks off Sears new holiday television advertising campaign, featuring the special values that will offered the following day, the busiest shopping day of the year.
 Sears will also introduce a new advertising theme that night, entitled "You Can Count On Me," focusing on Sears' dedication to product quality and commitment to customer satisfaction. Its purpose is to reaffirm Sears' core values of honesty, integrity and trust. The campaign will appear in all advertising throughout the Christmas season.
 Sears regional business managers across the country selected nine employees to audition for the commercial. Izzo was one of three finalists. The other two employees appear in different commercials also airing during the "E.T." telecast.
 "When I found out I was selected to audition for the commercial I was overwhelmed," said Izzo. "It's a tremendous honor to be part of this special advertising campaign. It gives me such pride to be able to go on national television and tell America what Sears is all about -- something I already do with my local customers every day in my job as store manager."
 "We selected Sears associates to participate in the commercials because these are the people who represent Sears directly to our customers every day when shopping at Sears," said Matt Howard, Sears senior vice president of marketing.
 Izzo has worked for Sears for 14 years. He started as a management trainee in Sears Midwest Territory. He has been manager of the Lake Grove store since January 1991 and resides in Wading River, N.Y., with his wife and children.
 -0- 11/26/91
 /CONTACT: Gerald E. Buldak of Sears, 312-875-8371/
 (S) CO: Sears, Roebuck and Co. ST: New York IN: REA SU:


KD -- NY086 -- 7509 11/26/91 17:05 EST
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Date:Nov 26, 1991
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