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NEW WOMEN'S ENVIRONMENTAL ORGANIZATION CHALLENGES DISPOSABLE DIAPER CLAIMS BY PROCTER AND GAMBLE

 NEW WOMEN'S ENVIRONMENTAL ORGANIZATION CHALLENGES
 DISPOSABLE DIAPER CLAIMS BY PROCTER AND GAMBLE
 CHICAGO, Nov. 12 /PRNewswire/ -- The Women's Environmental Network USA (WEN USA), a new national organization, announced that it is filing a complaint today with the Federal Trade Commission charging that Procter & Gamble has misled the public about the problems caused by disposable diapers. The complaint charges that P&G's promotional campaign, one of the largest in history, makes deceptive representations to dispel concern over the environmental impact and health risks of disposable diapers.
 "Twenty billion disposable diapers are thrown away in North America every year," said Marla Fishman, coordinator of WEN USA. "Making and using these diapers uses 20 times the resources needed for reusable diapers. We cannot allow P&G to claim that disposable and cotton diapers are roughly equivalent environmentally."
 WEN USA's disposable diaper campaign follows on the successes by WEN in the United Kingdom. WEN's challenge to P&G's claims in England resulted in a ruling by the Advertising Standards Authority that the results of P&G's funded studies used in advertising were misleading. P&G has continued to use the same discredited studies in this country.
 WEN's complaint to the FTC asks for cessation of P&G's environmental claims, which have reached almost every sector of society, and for corrective advertising.
 USA brought its case on disposable diapers to the public during a ten-city tour which began in October. WEN victories in the UK including ridding disposables of elemental chlorine bleaching and forcing manufacturers to put warnings of Toxic Shock Syndrome on tampon packets. It is vital that women understand how they can use their consumer power to affect environmental issues.
 "Many of us believe," says Fishman, "that the fate of the planet depends on forces over which we have little control. In reality, many of those forces grow out of the 'little things' we do every day in our lives. In Britain, WEN has shown that the fate of temperate forests is closely linked to decisions such as whether or not to use disposable diapers we make every day."
 For more information on WEN USA contact Marla Fishman at P.O. Box 4560, Chicago, 60680-4560, or 312-666-1401
 -0- 11/12/92
 /CONTACT: Trish Sumner of Greenpeace, 312-666-1401/ CO: Women's Environmental Network USA; Procter & Gamble ST: Illinois IN: SU:


PS -- NY010 -- 9975 11/12/92 07:44 EST
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Publication:PR Newswire
Date:Nov 12, 1992
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