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NEW VP OF DEALER SALES NAMED AT GENERAL AUTOMATION INC.; GA STRENGTHENS POSITION IN THE DEALER CHANNEL

 ANAHEIM, Calif., Oct. 13 /PRNewswire/ -- In a move to further strengthen its position in the Dealer Channel, General Automation Inc. has promoted Larry Christensen to the position of vice president, Dealer Sales. Christensen was formerly regional vice president at GA and succeeds Sherwood King in this position. King has been promoted to vice president of New Business Development. In his new capacity, Christensen will be responsible for the sales of all products through the Dealer Channel in North America.
 "Larry has managed the western region for General Automation for the last three years, and we are pleased to have him assume these new responsibilities," said Len Mackenzie, president and chief executive officer of General Automation.
 "The Dealer Channel is a very important one to GA and it is essential that we continue to develop and provide the products they require." Christensen further stated, "With the new products and services being released for our fiscal 94 year, we will continue to serve our dealers with positive and responsive answers."
 General Automation Inc., a leading provider of complete computer systems since 1967, offers open system solutions, system-level tools, vertical-market applications and support services to the Pick(R) computing marketplace through a global network of distributors and service companies.
 /NOTE TO EDITORS: Pick is a registered trademark of Pick Systems./
 -0- 10/13/93
 /CONTACT: Janine Lewis of General Automation, 714-778-4800, ext. 737/


CO: General Automation Inc. ST: California IN: CPR SU: PER

JL-LM -- LA011 -- 1597 10/13/93 11:02 EDT
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Publication:PR Newswire
Date:Oct 13, 1993
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