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NEW VOLUME LONG-DISTANCE DISCOUNTS OFFERED FROM MICHIGAN BELL

 NEW VOLUME LONG-DISTANCE DISCOUNTS OFFERED FROM MICHIGAN BELL
 DETROIT, Jan. 31 /PRNewswire/ -- Michigan Bell said today that new features of the Ameritech Value Calling Plan -- a volume long-distance discount calling option -- could bring an estimated $10 million to $15 million in savings to long-distance customers.
 For the first time, small businesses and customers who work at home -- as well as high-volume toll customers -- can reduce their long- distance bills by subscribing to the optional calling plan.
 "With these enhancements, customers who use an average of five hours of in-area-code long distance a month can benefit," said Laird Spencer, Michigan Bell's senior director of marketing and business development.
 "At the same time," he added, "users of 250 or more hours of long distance also will find attractive new rate bands at the high usage end."
 Month-to-month, 12-month and 36-month contracts are available. The longer the contract, the greater the discounts are.
 Small businesses and residence customers working at home -- who typically make $60 to $100 worth of in-area-code long-distance calls a month -- can subscribe to a moderate-usage plan which offers a per- minute discount rate for $10 a month.
 Under this plan, on a month-to-month contract, a 20-minute daytime call between Ann Arbor and Flint would cost $3.40 instead of $5.13. It would cost as little as $2.72 -- a $2.79 savings -- under a three-year contract.
 The existing $25-a-month plan for higher volume toll users has been enhanced to offer increased discounts for those making 250 or more hours' worth of calls each month.
 A high-volume business which paid $2,448 for 300 hours of long- distance use under the old plan would pay $2,088 under terms of the enhanced plan, realizing an additional savings of $360.
 Both plans discount direct-dialed calls as well as calls charged to Michigan Bell's telephone credit card, America's Calling Card. Each also features 800 service discounts "that let businesses stay in touch with customers at substantial savings over normal 800 service costs," said Spencer.
 The new pricing plans are yet another customer benefit the company is offering as the result of the state's new telecommunications law which took effect Jan. 1.
 Spencer said Michigan's new telecommunications law allows the company to bring service enhancement and new services to market faster and to price them more competitively.
 "In December, we promised $70 million in long-distance savings to our customers," he said. "The Ameritech Value Calling Plan discounts are part of that commitment."
 -0- 1/31/92
 /CONTACT: Phil Jones, 313-963-2398, or Dean Hovey, 313-223-7197, both of Michigan Bell/ CO: Michigan Bell; Ameritech ST: Michigan IN: TLS SU: PDT


KK-SM -- DE011 -- 5571 01/31/92 11:28 EST
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Publication:PR Newswire
Date:Jan 31, 1992
Words:445
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