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NEW VIRTUAL REALITY, THREE-DIMENSIONAL SOFTWARE WILL TRACK STOCK MARKET TRADES IN REAL TIME

 SAN MATEO, Calif., Nov. 22 /PRNewswire/ -- Dramatic new state-of-the- art virtual reality ("VR") software to track financial markets will soon be available from Data Broadcasting Corp. (DBC) (NASDAQ: DBCC) for subscribers to its popular PC-based Signal quote service, the company announced today.
 This new three-dimensional software, called vrTrader(TM), was developed by Avatar Partners of Boulder Creek, Calif., and will be marketed exclusively by Data Broadcasting Corp. The vrTrader(TM) software uses DBC's Signal receiver box to receive real-time data from one of three DBC networks: FM radio, direct satellite or the vertical blanking interval of several cable TV networks.
 The software presents stock market data as three dimensional objects with graphics and text around them. Stocks are projected onto a matrix that resembles a three-dimensional football field, with each security represented by a color-coded pole coming out of the ground. The color and behavior of each stock object quickly indicates a buying or selling opportunity. Each pole can grow, spin, blink or emit a sound that indicates the movement of that security. The overall scene is a startling visual picture of a subscriber's portfolio in action at any given moment of the trading day. The software further updates related factors, like the existence of recent news reports.
 "It has always been our philosophy at DBC to encourage and work with outside software developers to create new and better products to display our data," said DBC President B. Douglas Smith. "Now we are bringing together the fastest, cleanest and most accurate financial news and data stream with the newest and clearly the most visually stunning software ever developed. vrTrader(TM) is a unique trading tool and it's a terrific addition to our family of more than 130 software packages, the very best financial software offerings in the market today."
 Using vrTrader(TM) under Windows(R), a subscriber can view up to 300 stocks from a choice of over 9,500 from the NYSE, AMEX and NASDAQ exchanges. Avatar has expanded the ability to visualize market data by combining several advanced technologies, including virtual reality, voice recognition, sound synthesis and artificial intelligence.
 Both real-time and delayed (15 minutes) quotes are supported by vrTrader(TM). The user can assign visible thresholds and auditory alerts to monitor each stock's volume, price and fundamentals. vrTrader(TM) is adaptable to a trading room or exhibition environment using projection television and stereo sound.
 DBC is a leading provider of stock market quote services and other specialized market data vital to more than 24,000 subscribers worldwide. Data Broadcasting's main product lines include QuoTrek and Signal, which are used primarily by individual investors and Shark, which produces a terminal and datafeed used by securities industry professionals.
 DBC now also transmits real-time sports information to its own subscriber base with Signal and QuoTrek and to subscribers of The Sporting News SporTrax, a hand-held sports information device produced by DataSport Inc.
 -0- 11/22/93
 /CONTACT: Julie Craig of Data Broadcasting, 415-571-1800/
 (DBCC)


CO: Data Broadcasting Corp. ST: California IN: CPR SU: PDT

LW-TM -- SF005 -- 6674 11/22/93 08:33 EST
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Publication:PR Newswire
Date:Nov 22, 1993
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