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NEW TV SHOW EXAMINES AMERICAN MANUFACTURING

 BARRINGTON, Ill., June 22 /PRNewswire/ -- Officials of Telecast Production Group, Inc. (TPG) today announced a special edition of their television series, "Profiles of America," which airs nationwide on CNBC, the NBC cable network. The special program will be televised at 4 p.m. (EDT) Sunday, June 27.
 "The purpose of the series is to profile new and innovative management, production or marketing techniques developed by American companies to help them succeed in this era of intense global competition," said Richard Lynam, executive producer-TPG. "When you constantly hear about plant closings, layoffs and foreign trade problems, it's easy to see American companies as the losers -- always struggling to stay afloat. The truth is, Americans are very energetic and creative! They're not just giving up or surrendering because of a little competition."
 Sunday's special edition features well-known business analyst William Davidow, co-author of the current business best seller, "The Virtual Corporation." Davidow reviews some of the basic concepts from his book. The guiding principle is to provide immediate satisfaction of each individual customer's needs, without the time or expense normally associated with "custom" products. LensCrafters eyewear and automated teller machines are mentioned as examples of "virtual products."
 Highlighting the show is a case study of an old-line industrial manufacturer which is now producing "virtual" pneumatic valves and controls for major customers throughout the world. Ross Operating Valve Company, with facilities in Michigan and Georgia, needed to revitalize its business and respond aggressively to the threat of foreign competition faced in many American industries. The company spent nearly a decade developing the new technologies and employee skills to design and manufacture custom pneumatic controls. Today Ross can design, fully-machine, and assemble a working prototype to meet an individual customer's specifications in a matter of days. Full production of an approved product can be under way within minutes of receiving the customer approval.
 The show points out some unique cultural aspects of "virtual corporations" and also the new relationships that develop among customers, distributors, and others involved in the process. It offers a possible blueprint for reinventing the American manufacturing sector, and for the creation of new, long-term manufacturing jobs.
 "All our shows focus on innovative or unusual business plans," Lynam explained. "But many believe this concept of the Virtual Corporation and 'virtual products' holds potential for a wide range of industries. We think this show is going to stimulate a lot of workplace discussions on Monday morning."
 To identify the channel number for CNBC on your local cable system consult the cable company's channel guide, or call 1-800-SMART-TV.
 Telecast Production Group, Inc. is an independent television production company and is not affiliated with CNBC.
 -0- 6/22/93
 /CONTACT: Van King of Telecast Production Group, 312-714-5005/


CO: Telecast Production Group ST: Illinois IN: ENT SU:

JG -- DE003 -- 4442 06/22/93 09:30 EDT
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Date:Jun 22, 1993
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